About This Role
This role is for a creative strategist to join a media agency specializing in social ads and creative content, helping brands grow and acquire customers on major social platforms. The role involves developing creative strategies based on data and consumer insights, scripting performance-oriented advertisements, overseeing content production, and analyzing creative performance.
Responsibilities
- Elaborate creative strategies based on data, consumer insights, and business objectives
- Define communication axes consistent with clients' marketing strategies
- Build and manage a roadmap of creative tests
- Write performance-oriented advertising scripts (UGC, videos, voice-overs, hooks, ad texts)
- Adapt messages based on targets, awareness levels, and platforms
- Develop several script variations from the same concept
- Translate product benefits into clear, differentiating, and conversion-oriented messages
- Write creative briefs for production teams
- Select and brief UGC creators
- Monitor content production and ensure its quality
- Ensure consistency between strategy, message, and deliverables
- Conduct weekly, monthly, and follow-up meetings with various clients
- Analyze creative performance (CTR, CPM, ROAS, etc.)
- Identify areas for improvement and formulate concrete recommendations
- Ensure a continuous iteration logic for creative concepts
- Work in coordination with media teams (Account Managers, Media Buyers, service providers)
- Share insights and contribute to overall performance improvement
- Participate in structuring creative processes
- Contribute to sharing best practices and learnings within the team
Requirements
- Minimum 2 years of experience
- Confirmed mastery of advertising platforms (Meta, TikTok, Google Ads)
- Mastery of creative testing logic and performance analysis
- Strong writing and conversion-oriented copywriting skills
- Ability to structure a creative strategy independently
- Autonomy and attention to detail
- Clarity in written and oral communication, including with clients
Benefits
- 75% coverage of transport costs
- 50% coverage of mutual health insurance
Application Process
- Step 1: Video call with Clément, Head of Creative
- Step 2: Case study to be presented to Clément
- Step 3: Video call with Matthieu, CEO
About the Company
Adsteroid is a media agency specializing in Social Ads and Creative content, supporting brands in their growth and acquisition on Meta, TikTok, Snapchat, and major social platforms. They work with ambitious companies on performance, advertising creation, media strategy, and growth issues.
