About This Role
This role combines creative strategy with hands-on execution, helping to scale an early-stage, high-growth wellness brand. You will shape the performance creative strategy, translating customer insights and campaign results into compelling concepts, clear briefs, and a focused testing roadmap. Working closely with Growth and a lean team of editors, designers, and freelancers, you will guide creative from initial idea through launch and iteration.
Responsibilities
- Own creative ideation and strategy for paid acquisition, with a primary focus on Meta
- Develop concepts, hooks, scripts, and messaging grounded in customer needs, product benefits, and performance insights
- Write and manage clear creative briefs that give editors, designers, and creators actionable direction
- Partner closely with Growth and Media Buying to interpret results, identify winning patterns, and prioritize new tests
- Build and maintain a creative testing roadmap that balances new concepts with iterations of proven winners
- Coordinate timelines, feedback, and deliverables across editors, designers, and freelancers
- Research customer reviews, competitor ads, platform trends, and cultural moments to uncover relevant creative opportunities
- Give specific, constructive feedback that strengthens storytelling, clarity, and conversion potential
- Track creative performance and share learnings that inform future production and business decisions
- Maintain an organized creative tracker and testing log in Notion
- Help build repeatable workflows that improve production speed, quality, and accountability
- Work with internal stakeholders to ensure wellness messaging is accurate and aligned with approved product claims and platform requirements
Requirements
- 3-5+ years of experience in creative strategy, performance creative, or paid social at a DTC brand or agency
- Strong understanding of Meta ad creative and how creative influences acquisition performance, including ROAS and CAC
- Experience developing concepts, hooks, scripts, and briefs for paid social
- Experience directing and giving actionable feedback to editors, designers, and other creatives
- Ability to interpret performance metrics and turn findings into clear creative decisions
- Strong visual and narrative storytelling skills across digital formats
- Comfort working across Creative, Growth, and Brand teams
- Proficiency in Figma, Notion, Slack, and asset organization or production tools
- Strong project management skills and attention to detail
- Ability to balance strategic thinking with day-to-day execution
- Comfort working autonomously in a fast-paced remote environment
