About This Role
This performance-driven creative role is for an exceptional Creative Strategist who understands how to transform ideas, insights, and product benefits into compelling copy that drives conversions. The ideal candidate knows that effective copy must capture attention, generate desire, and prompt action.
Responsibilities
- Write high-converting landing pages, advertorials, paid social ads, hooks, headlines, and campaign copy
- Develop fresh angles, concepts, and messaging for Meta, TikTok, and performance funnels
- Turn product benefits and consumer insights into clear, compelling, emotionally resonant stories
- Partner with creative, design, and performance marketing teams to bring campaigns from concept through launch
- Analyze performance and rapidly iterate on hooks, angles, offers, and messaging
- Research competitors, customer pain points, market trends, and winning creative to uncover new opportunities
- Build multiple creative variations to support continuous testing and scaling
Requirements
- Strong direct-response or performance marketing copywriting experience
- Understand hooks, awareness levels, customer psychology, offers, and conversion
- Ability to move between short-form ad copy and long-form landing page storytelling
- Write quickly without sacrificing quality
- Love testing ideas and using performance data to make your next concept better
- Portfolio of copy that demonstrates your ability to sell, not just write
Nice to have:
- Experience in DTC, supplements, health & wellness, beauty, or other high-volume performance marketing environments
About the Company
We are one of the fastest-growing DTC Health & Wellness brands.
