About This Role
This role involves translating product marketing goals and consumer insights into creative direction and prompt frameworks for AI generation. The strategist collaborates with various teams to ensure creative ideas are aligned and effectively executed, optimizing content based on campaign performance. The role suits a candidate passionate about emerging technology and social culture, with a "Think + Do" mindset.
Responsibilities
- Translate product marketing goals, key selling points, and target audience insights into structured creative direction and prompt frameworks for AI generation
- Understand and utilize consumer insights, audience behavior, and digital data to strengthen creative recommendations, refine messaging hooks, and maximize content effectiveness
- Collaborate closely with product digital strategists, media, and production teams to ensure creative ideas are strategically aligned, feasible, and effectively executed
- Co-analyze campaign performance metrics (hook rates, CTR, engagement) to continuously optimize content direction
- Monitor daily social media trends, viral formats, and cultural moments to quickly turn opportunities into relevant AI video and visual concepts
- Ideate campaign angles, short-form video storyboards (Reels/TikTok/Shorts), and key visual concepts tailored to showcase smartphone features and lifestyle use cases
- Write clear, structured briefs and base prompt strategies for the AI Creative Specialist, bridging business objectives with AI tool capabilities
- Review all AI-generated outputs to guarantee visual appeal, product accuracy, brand alignment, and ethical AI compliance before publishing
Requirements
- 3-5 years of experience in creative strategy, digital planning, or social content strategy (brand-side or agency)
- Proven track record of developing concepts for short-form video and digital-first campaigns
- Strategic and conceptual thinking: ability to simplify complex product specs into catchy, relatable visual stories
- Data and insight-driven: skilled at translating digital trends and consumer behavior into actionable creative direction
- Trend and platform obsessed: deep understanding of social algorithms, viral mechanics, and platform-native formats
- Prompt logic and AI literacy: understands how AI models interpret context, tone, and parameters to structure effective prompt inputs
- Agile collaboration: high comfort collaborating across product digital strategists, media, and production partners in a fast-paced iterative loop
- English skill: Intermediate / Advanced
Nice to have:
- Direct experience or strong hands-on familiarity using AI tools (e.g., ChatGPT, Claude, Midjourney, Runway) for ideation, briefing, or content creation
