Creative Strategist

About This Role

Planning and running advertising campaigns that drive growth is the core of this creative strategist role, turning customer insights, product science, and performance data into effective ads. You will own the creative process for a group of products, from finding the angle and writing the brief to reviewing the finished ad and deciding what to test next. The role focuses on paid social and Meta, working closely with creative leadership, media buyers, designers, and editors.

Responsibilities

• Build a weekly creative plan around your products, launches, and performance findings
• Recommend customer problems, messages, offers, and formats with the strongest potential
• Read reviews, Reddit threads, ad comments, and competitor creative to find customer insights
• Pull out specific frustrations, objections, and language to turn into compelling angles
• Use approved research to strengthen the story
• Create sharp hooks, static headlines, ad copy, and video scripts
• Develop UGC, expert videos, tweet-style statics, testimonials, and product comparisons, adapting the voice to each creator and audience
• Give designers, editors, and creators exact copy, visual references, shot direction, required assets, and a clear reason for the test
• Resolve questions and keep production moving
• Develop interview questions, talking points, and shot lists for expert and creator shoots
• Mine existing footage for strong quotes and build multiple distinct concepts from a single recording
• Review cuts and designs for the opening hook, pacing, product visibility, readability, and call to action
• Give specific feedback and route product claims through the appropriate review
• Review CPA and ROAS alongside hook and hold rates with the media team, accounting for spend and test duration
• Identify what to iterate, retire, or explore next, and bring a clear recommendation
• Maintain briefs, asset names, approvals, and a simple record of tests and learnings
• Keep priorities and deadlines visible so the team can move quickly and reuse what works

Requirements

• Strong direct response writing, with a portfolio showing paid social work you personally helped create
• 3 or more years in creative strategy, performance copywriting, or a similar role at a direct-to-consumer brand or agency
• Health, wellness, beauty, or supplements experience is a plus
• Creative judgment and commercial curiosity, understanding why a customer buys and how to turn performance data into the next creative decision
• Ability to brief a designer or editor, spot what is weakening a concept, and give useful feedback on both the copy and the visual execution