This role is for a Creative Strategist who can translate client business requirements into effective, AI-first creative solutions that are scalable across global markets. Operating with a hands-on, AI-first mindset, you will actively use the client’s proprietary generative AI tools to develop, test, and iterate holistic creative strategic concepts across multiple marketing channels, often working to tight deadlines. The Creative Strategist will partner with the Art Director to provide coherent creative direction using AI capabilities, support the client in pitching AI-driven creative concepts to internal stakeholders, and communicate ideas and create prototypes for other team members.
Responsibilities
Actively leverage and harness the client’s proprietary 1P generative AI tools to distill abstract business concepts and client briefs into refined, intelligent creative strategies designed for scalable global deployment
Define and champion an AI-first creative strategy, ensuring clear alignment across design teams to maximize multi-market adaptation, output quality, and execution speed using generative tools
Pitch strategic creative concepts confidently to internal stakeholders and present AI-driven frameworks clearly to cross-functional global teams
Provide strong strategic leadership, guidance, and direction to inspire, develop, and oversee team members executing multi-market campaigns
Ensure all localized and scaled creative strategic outputs align seamlessly with global brand standards and strategic direct response goals
Lead multiple global strategy initiatives from concept to production in accordance with tight market deadlines
Collaborate closely with cross-functional global partners, production teams, and client stakeholders to align on strategic priorities
Ask smart questions, take calculated risks, and champion new AI-driven strategy frameworks and experimental workflows utilizing 1P generative tools
Requirements
A fine arts degree (preferred) or an undergraduate degree in graphic design, visual communication, typography, or a related subject, or equivalent professional experience
6 - 8 years of creative strategy experience, with demonstrated hands-on expertise in leveraging 1P generative AI toolsets for scalable global deployment and multi-market adaptation
Proven track record of conceptualizing and delivering successful Direct Response (DR) campaigns across multiple performance channels
A strong background in compelling, results-driven copywriting across various marketing channels
Ability to partner with global clients to understand detailed business goals and formulate an AI-first creative strategy tailored for multi-region impact
Excellent interpersonal skills to clearly articulate complex strategic concepts, localized positioning, and AI workflows to global stakeholders and creative teams
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Experience in working Google proprietary AI tools including Gemini, Veo, Imagen, Google Flow, Music AI Sandbox, Nano Banana, Google Stitch
Ability to work effectively in a team setting, including synthesizing abstract ideas into concrete design implications
Extensive supervisory experience (including leadership, team-building, and delegation) leading and managing a creative team
A solid grasp of art history, design history, photography and the visual arts, pop culture, and counterculture; fluency in current technology, politics, a deep understanding of the zeitgeist of social tastes and current affairs
Be excited about collaborating and communicating closely with teams and other stakeholders via a distributed model to regularly deliver design solutions for approval
Be open to receiving feedback and constructive criticism
Benefits
Annual performance bonus targets
Benefits
Other applicable incentives
About the Company
At HH Global, we help the world's most recognized brands turn their growth ideas into measurable impact through responsible marketing activation. We are a global marketing activation partner that connects brands to their customers and delivers sustainable marketing activation at scale. With over 4,000 colleagues across more than 55 countries, you'll join a diverse, high-performing community, empowered to deliver sustainable, innovative solutions for our clients. Our client is a global leader in the tech industry, delivering a globally renowned web browser service. We are partnering with their highly talented and driven marketing team to build an embedded, always-on Scaled Creative Production (SCP) studio dedicated to elevating Direct Response (DR) marketing performance. This team is fully focused on pioneering advanced AI toolsets and multi-agent workflows to conceptualize, produce, and adapt high-performing DR creative assets at extraordinary velocity and scale across multiple global markets. By merging cutting-edge generative technology with modular design systems, the studio accelerates multi-market localization, dynamic asset personalization, and cross-channel distribution without compromising brand integrity or visual fidelity.
HH Global is the global leader in tech-enabled creative production and procurement.
