Creative Strategist

About This Role

This role owns the Creative Strategy function, setting the vision, developing the creative roadmap, and collaborating with Production to execute it. The Creative Strategist will report to the Head of Growth & Marketing and fully own the creative strategy roadmap across all channels and audiences, working closely with peers across Creative Production, Media Buying, and Product to grow patient acquisition.

Responsibilities

• Own ideation, concepting, and briefing: Combine research and inspiration with high-level strategy to come up with sharp ad concepts with a range of diverse execution, and turn those into strong briefs
• Collaborate with Production: Work closely with the Production team (Design, Copy, Video, UGC) to produce high-quality, performant ads
• Inform the creative learning loop: Analyze creative performance to identify patterns in what is and isn't working, and use the learnings to evolve the strategy and roadmap
• Partner cross-functionally: Work closely with Media Buying, Creative Production, Product, and other teammates to grow paid channels

Requirements

• 2-4 years of experience in creative strategy and/or growth marketing, with experience managing to growth KPIs and working directly with creative production teams
• Strong creative performance instincts, with intuition for what will and won't work on paid, and understanding of what makes a good ad
• Creatively generative, with a constant flow of ideas and the ability to deeply understand patient barriers and motivations to turn them into diverse ad concepts
• Strong cross-functional collaborator, especially with creative teams and media buying, skilled at getting great output from Design and Copy partners
• Fluent in performance data, with a strong numbers sense, good at pattern matching across tests, and able to turn creative analysis into tactical and strategic decisions
• Thrives in high-growth, high-stakes environments where results are expected, and excited to be both the strategic layer and close enough to the work to catch what's off

Important Details

• Work format: hybrid, 3+ days per week in the office

About the Company

Nourish is the country's largest dietitian-led metabolic health clinic, an AI-native digital health system matching patients with 10,000+ Registered Dietitians, physicians, medications, lab testing, and AI agents to deliver insurance-covered care across all 50 states. Founded four years ago, the company has completed millions of appointments, tripled year-over-year, and partnered with health plans covering 200M+ Americans across 250+ health systems. In 2026, Nourish raised a $100M Series C, bringing total funding to $215M.