Creative Strategist

About This Role

This Creative Strategist role involves owning the creative strategy for a portfolio of high-growth D2C accounts, translating performance insights into concepts, scripts, copy, testing structures, and creative direction. The position suits someone with 2–3 years of experience in creative strategy, paid social, performance marketing, or copywriting, ideally within an agency, who understands buyer psychology and enjoys solving problems through creative experimentation.

Responsibilities

• Develop and execute performance-driven creative strategies across Meta and TikTok for a portfolio of high-growth D2C accounts
• Concept, script, and brief UGC, high-production video, motion graphics, and static design assets
• Apply a deep understanding of buyer psychology to every concept, angle, and message
• Contribute to a repeatable, evolving testing roadmap that raises the bar on creative output across accounts
• Write scroll-stopping hooks, video scripts, voiceovers, primary text, headlines, and on-screen copy that drive action
• Develop multiple messaging angles per product – problem/solution, social proof, offer-led, founder story, and more – ready for testing
• Adapt tone of voice to each brand while keeping copy sharp, persuasive, and conversion-focused
• Write clear creator talking points and scripts so UGC feels natural but stays on message
• Translate creative performance data into insights, structured testing plans, and actionable recommendations
• Continuously test and optimise creative and copy, understanding what makes an asset convert and why
• Stay ahead of platform trends and evolving consumer behaviour, translating change into clear creative recommendations
• Build clear, structured creative briefs for UGC creators and production teams, and manage delivery to brief and on time
• Partner closely with account management, media buying, production, and design teams to ensure alignment, quality, and clarity
• Present strategic thinking, performance insights, and creative recommendations to clients with confidence
• Manage multiple client projects simultaneously with speed, structure, and attention to detail

Requirements

• 2–3+ years' experience in creative strategy, paid social and performance marketing or copywriting, ideally agency-side
• A copywriting background – agency, D2C or brand-side – with a portfolio of ad copy, scripts or hooks that have driven results
• A proven track record of producing high-performing Meta or TikTok creative
• Strong analytical ability and confidence interpreting creative performance data
• A deep understanding of buyer psychology and what drives purchase decisions
• Experience concepting, scripting and briefing UGC, video, motion and static assets