About This Role
This role is for a Creative Strategist to lead data-driven strategic planning and development of creative concepts across various platforms. The position involves overseeing the execution of creative projects and campaigns, systematically developing new creative concepts, and analyzing campaign performance against key metrics. It suits a candidate who thinks systematically about creatives and can translate data into actionable insights.
Responsibilities
- Lead the data-driven strategic planning and development of creative concepts for platforms like Meta, Google (YouTube), TikTok, Reddit, and emerging channels
- Oversee execution of creative projects and campaigns from concept through final delivery, partnering closely with copywriters, designers, and the performance marketing team
- Systematically develop new creative concepts, angles, hooks, and storylines for each platform, and maintain a steady pipeline of new winning creatives
- Write paid media video scripts and brief content creators, guiding hooks, pacing, and messaging to ensure UGC and video ads land the strategy on camera
- Analyze the performance of live campaigns and creatives against KPIs, turning results into concrete learnings for the next round of testing
- Track competitor and category creative trends across channels, including where creative fatigue is setting in
- Work with the performance marketing team on incrementality and lift testing to determine how much of a result actually came from the creative versus targeting or bidding
- Monitor new and emerging ad channels, and decide when it is worth building creative strategy for one
- Build and maintain a framework connecting creative variables (hook type, format, messaging angle) to CTR, CVR, CAC, and ROAS
- Deliver clear, actionable reports for stakeholders
Requirements
- 3+ years in creative strategy, performance marketing, or similar, with ownership over the strategy, ideally in B2C or D2C ecommerce
- Hands-on understanding of how platforms like Meta Advantage+ and Google Performance Max actually score, learn from, and prioritize creative assets
- Strong portfolio or case studies demonstrating strategic thinking behind creative campaigns
- Solid grasp of creative testing methodology: statistical significance, test design, and knowing when a test is underpowered
- Comfortable working directly with performance data (CTR, CVR, CAC, ROAS, frequency) to make and defend creative decisions, and willing to drop a “great idea” when the numbers say otherwise
- English fluency
Nice to have:
- German language skills
- Background in consumer electronics, gaming, or creator-economy brands
- Experience briefing and directing UGC creators
