This individual contributor role focuses on transforming performance insights into high-converting ad creative across various platforms like Meta, TikTok, YouTube, and Google Ads. It suits a creative strategist who can drive direct-response creative, make ads convert, and take full ownership of their work, moving fast to iterate creative based on data.
Responsibilities
Lead the complete creative lifecycle from competitive research to angle ideation, script writing, visual briefing, and performance review for Meta, TikTok, YouTube, Google Ads, and Amazon DSP
Maintain a consistent briefing cadence to support rapid testing, delivering 3-6 creative briefs weekly for primary SKUs and 2-4 creative briefs weekly for secondary SKUs
Integrate modern AI tools (e.g., ChatGPT, Claude, Higgsfield) into scripting, storyboarding, and concepting workflows to accelerate production
Organize creative timelines, briefs, and assets across ClickUp and Dropbox to ensure on-time delivery to media buyers and editors
Write line-by-line ad scripts, including visual cues, screen directions, text-on-screen (TOS), and voiceover (VO) instructions, for internal editors and external UGC creators
Craft narrative-driven ads that combine creative storytelling with direct-response hooks (0-5 seconds) designed to stop feed scrolling
Dissect complex supplement formulations into simple, benefit-focused marketing angles while strictly adhering to FTC/FDA compliance guidelines (claims vs. benefit structure)
Oversee the execution of UGC-style content, video ads, static graphics, and motion graphics
Deploy modular asset variations (hooks, body copy, CTAs, visual pacing) to combat creative fatigue and scale top performers
Evaluate creative performance indicators (Hook Rate, Hold Rate, CTR, CVR, CPA) to iterate on visual assets, kill underperformers, and scale winning concepts
Maintain a tight operational feedback loop with media buyers to align creative angles with live account data and audience targeting
Partner with Product on launch messaging frameworks and collaborate with the CRO team on pre-sell pages and offer angles (providing strategic creative input, not web execution)
Align creative testing schedules and ad scaling efforts with real-time inventory levels to prevent spending on out-of-stock SKUs
Requirements
5+ years in direct-response creative strategy and scripting for paid social/search in a DTC e-commerce environment
Proven experience scaling supplement/wellness brands using high-volume User Generated Content (UGC) ad strategies
Master storyteller who writes engaging narrative copy
Direct-response mindset
Highly coachable
Thrives in an agile environment
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Ability to translate complex product formulations into consumer-friendly marketing angles
Direct knowledge of FTC/FDA dietary supplement advertising rules (claims vs. benefit structure)
Fluency in creative metrics (Hook Rate, Hold Rate, CTR, CVR, CPA) to guide asset iterations
Hands-on skill with Canva or Adobe Creative Cloud (to make quick iteration edits and judge design quality)
Experience using ChatGPT, Claude, Higgsfield, or similar tools for ideation and scripting
Direct experience with Meta, TikTok, YouTube, Google Ads, Dropbox, and Google Workspace
Ability to accommodate limited required travel
Willingness to work US time zones, regardless of geographic location
Access to a computer, a reliable internet connection, and a distraction-free work environment
Nice to have:
Prior experience with project management tools (ClickUp, Asana, Monday.com)
Familiarity with creative research and analytics platforms: GetHookd, Motion, Foreplay.co, and Meta Ad Library
Leadership experience (for a non-leadership role)
Benefits
15 days of PTO + 10 paid U.S. holidays per year
Comprehensive healthcare, dental, and vision plans
401(k) with a best-in-class company match
Exclusive employee product discounts
Important Details
Employment type: Full-time
Application deadline: Hiring timeline may adjust based on business needs
Application Process
Application review
HR Interview
Hiring Manager Interview
Depending on the role, candidates may also complete a Paid Project and a final interview with the Director, VP, or CEO
Software Utilized by the Company
ClickUp
Slack
Google Workspace
Dropbox
Triple Whale
Aspire
Canva
Everflow
Figma
Google Meets
A2X
QuickBooks
Motion
Foreplay.co
Meta Ad Library
GetHookd
Claude
ChatGPT
Higgsfield
About the Company
Organics Ocean is a premium DTC supplement brand empowering health through science-backed, clean, and effective products. The company is building a trusted wellness authority rooted in transparency, education, and long-term customer loyalty. They operate in a high-growth, fast-paced environment where they constantly test, optimize, and innovate, with a team of high-performing operators who move with urgency and take pride in their craft.
