About This Role
This role involves transforming insights into engaging creative content that drives sales for bidets and other products. The Creative Strategist will be responsible for the creative strategy across paid channels like Meta, TikTok, YouTube, and Google, focusing on briefing, testing, and optimizing static and video assets to convert customers. The position is ideal for someone who can balance data analysis with innovative ideas, reacting quickly to growth briefs and providing clear direction to creative teams.
Responsibilities
- Own TUSHY's paid creative strategy across Meta, TikTok, YouTube, and Google
- Write sharp creative briefs tied to clear testing goals, and interpret results to guide next steps, including persona-led marketing
- Direct the creative team on high-quality static and full-funnel video, championing work that drives engagement, conversion, and measurable results
- Shape brand-level campaign concepts and extend into full-funnel creative, including organic social, creator, and UGC direction, maintaining TUSHY's brand voice across all platforms
- Analyze creative performance and act on it fast to scale winners, eliminate underperformers, and iterate on others
- Guard the brand to ensure every asset remains on-voice, platform-native, and within guidelines from concept through production
- Translate performance data into clear recommendations for Growth, Brand, and leadership
- Stay ahead of platform features, formats, and cultural trends to enable proactive movement
Requirements
- 5+ years in creative strategy, performance marketing, or growth, ideally at a startup or in-house studio that produces a high volume of creative and achieves real results
- Proven track record of briefing and optimizing paid creative on Meta and TikTok (YouTube and CTV/Linear a plus)
- Portfolio or reel demonstrating work, especially creative that drove measurable results
- Fluent in paid social and growth marketing, understanding what makes content convert
- Analytical rigor to interpret data and guide future creative decisions
- Experience writing creative briefs and providing thoughtful, direct feedback to enhance work
- Excellent communication and collaboration skills across marketing, creative, and data partners
- Comfortable operating in an environment with evolving priorities, rapid launches, and bold bets
- Passion for poop jokes is required
Nice to have:
- Experience with humor-forward lifestyle or wellness brands, or a background directing creator/UGC content
Benefits
- 6 Medical plans to choose from with the base individual premium plan covered by TUSHY for all eligible employees, plus Dental, Vision and more