About This Role
Working as a Creative Strategist, you will drive the creative vision for paid social and search campaigns. This role involves strategizing, concepting, and executing numerous ads and landing pages across multiple channels from idea to final execution. It suits a candidate who can balance creative innovation with data-driven performance, keeping pace with diverse creative needs while staying ahead of social, cultural, and platform shifts.
Responsibilities
- Develop and execute comprehensive creative strategies for paid social and search campaigns across all product launches and growth initiatives for multiple SKUs
- Collaborate with the Growth team to strategize experiments, analyze performance data, and optimize creative approaches based on insights
- Manage end-to-end creative workflows, including concepting, briefing creators/editors/designers, and reviewing footage for final approval
- Execute thorough persona research to identify new audiences and expand reach while improving campaign performance
- Build and maintain a robust pipeline of diverse creative aligned with Meta, AppLovin, TikTok, YouTube and Amazon best practices and platform requirements
- Support weekly launch needs by developing timely, on-brand creative concepts that drive results
- Analyze organic social trends, consumer insights, and competitive landscape to source inspiration and inform creative direction
- Manage project timelines and coordinate cross-functional workflows to ensure seamless campaign execution
- Monitor platform shifts and emerging trends, evolving creative strategy accordingly to maintain competitive advantage
- Integrate AI developments into creative workflows to improve efficiency and output quality
Requirements
- 3-5 years of experience in creative strategy for paid social, preferably in DTC ecommerce
- Proven expertise across a variety of creative formats
- Advanced proficiency in paid social advertising platforms and best practices
- Strong analytical skills balanced with a creative mindset
- Experience and curiosity in implementing AI tools such as Claude in your creative workflows
- Deep understanding of social media trends and platform-specific creative requirements
- Strong project management skills with ability to juggle multiple campaigns and deadlines
- Experience conducting audience research and translating insights into actionable creative strategies
- Collaborative mindset with experience working cross-functionally in fast-paced environments
- Excellent communication skills
- Ability to thrive in a fast paced environment
About the Company
AS Beauty is one of the fastest-growing cosmetic companies in the market today, focused on developing global beauty brands that deliver real-world solutions to a diverse consumer base. AS Beauty
’s portfolio includes renowned brands Laura Geller Beauty, Bliss, Cover FX, Julep Beauty, and Mally Beauty.
