About This Role
This role is for a Creative Strategist to join a growing team, inspiring, building, and selling ideas to clients who want to engage consumers through their passion for soccer. The strategist will be plugged into the cultural zeitgeist, understanding soccer's powerful adjacencies with fashion, music, art, and gaming. This role involves analyzing macro trends, anticipating audience consumption and digital behavior, and crafting bold concepts rooted in insight to help brands authentically embed themselves in modern culture.
Responsibilities
- Work closely and collaboratively with key internal stakeholders including sales, client management, creative, and editorial teams
- Clarify briefs and commercial challenges
- Support local and global sales teams on proposals and guide them to help improve the overall quality of commercial proposal output
- Play a key role in developing go-to-market positioning and strategy
- Identify relevant insights, and package them in relevant ways
- Identify, validate, and communicate a strategic solution to a commercial, brand, or audience brief
- Clearly brief, inspire, and provide feedback to creative and editorial teams
- Evaluate concepts and creative work against the original strategy
- Craft content strategies that get the best out of social and digital platforms, delivering measurable results
- Use the ability to clearly communicate, collaborate, and persuade to drive projects through to successful conclusions
- Mentor, support, and line manage future junior members of the strategy team
Requirements
- Extensive experience working in a media, sports marketing, agency, or brand role with an emphasis on cultural strategy
- Experience in developing strategic and creative campaign proposals that deliver on marketing goals either at an agency, client, or media owner
- Strong understanding of digital and social platforms, the changing landscape of sports content consumption, and the intersectionalities of soccer and broader culture
- Ability to combine creativity with consideration of performance metrics
- Ability to create and deliver compelling presentations
- Understanding and experience of the sports, media, or entertainment industries and a passion for uncovering 'what's next' and what will capture brands’ imagination
- Understanding the needs of brands, media, rights-holders, and talent
- Ability to collaborate with commercial and account management teams and comprehensive understanding of how to deliver content-driven campaigns
About the Company
Footballco is the world's largest dedicated soccer content and media business, reaching over 400 million soccer fans globally each month. It has a growing roster of brands including GOAL, INDIVISA, SOCCER GIRL, and MUNDIAL, and a team of over 250 employees globally. Its mission is to give fans more of the game by building soccer communities that entertain, inform, and inspire action.
