Creative Strategist

About This Role

This role is for a Creative Strategist to join a small, global team pushing the boundaries of what is possible in language learning. The core of the job is owning paid creative from the initial idea to live testing, ensuring every piece is shipped and tested. It is a performance-first role, where success is judged by in-market creative performance rather than aesthetics.

Responsibilities

• Own the creative ideas behind paid campaigns across web, web-to-app, and app (iOS and Android) on Meta, TikTok, Google, Apple Search Ads, AppLovin, and Snapchat
• Translate performance data, competitor ads, and audience research into new concepts
• Test hooks, angles, and formats with clear hypotheses, feeding results back into briefs
• Own all creative production, including UGC, AI video, and statics
• Write detailed briefs for designers and UGC creators, specifying angle, audience, references, models, tools, and specs
• Specify the appropriate AI model for each shot, understanding their strengths
• Maintain quality standards and brand consistency across all shipped creative
• Manage every creative from brief through production to a live test
• Collaborate with UA and media buyers on test structure and scaling/killing decisions
• Analyze results across the full funnel (hook rate, hold rate, CTR, CPM, CVR, CPA, ROAS), identifying misleading metrics
• Build automated processes, prompt libraries, templates, and batch pipelines to increase output and reduce repetitive work
• Stay updated with new AI models and integrate effective ones into the workflow
• Document processes for team use

Requirements

• 2+ years in creative strategy for paid acquisition, ideally as a creative manager, creative lead, or creative strategist alongside a performance or UA team
• Strong creative judgment, capable of generating ideas and maintaining high quality
• Experience owning creative production end-to-end, including directing designers, editors, and UGC creators
• Experience owning creative against a CPA or ROAS target, with ability to discuss specific numbers
• Solid UA knowledge: account structure, testing frameworks, learning phase, creative fatigue, algorithm-based spend allocation, and reasons for discrepancy between upper-funnel metrics and overall account performance
• Understanding of channel differences: web vs web-to-app vs app install, iOS vs Android, and Meta, TikTok, Google, Apple Search Ads, AppLovin, and Snapchat, including why creative performs differently across channels and how ATT and iOS attribution affect data interpretation
• Comfortable with Meta Ads Manager and TikTok Ads Manager
• AI-native, with knowledge of current video, image, and voice models and their specific strengths: