About This Role
This role is for a high-ownership Creative Strategist to develop and own the creative strategy for paid social campaigns across Meta, TikTok, and YouTube. Operating as an autonomous strategist within performance pods, you will transform data and consumer insights into high-converting ad concepts, scripts, and briefs to drive rapid scaling.
Responsibilities
- Develop data-backed creative strategies, hypotheses, and ad concepts tailored for paid social channels
- Conduct deep consumer, product, and competitor research to identify untapped positioning angles, customer pain points, and hooks
- Write clear, production-ready creative briefs, scripts, hooks, and ad copy optimized for direct-response performance
- Partner closely with Video Editors to guide execution, review creative outputs, and provide precise, actionable feedback
- Analyze campaign performance data to identify winning concepts, dissect fatigue, and rapidly launch iteration cycles
- Track, synthesize, and communicate key learnings from creative tests to establish repeatable playbooks across the portfolio
Requirements
- 4–6+ years of hands-on experience in creative strategy, paid social, or performance marketing within DTC/e-commerce
- Deep understanding of Meta, TikTok, and YouTube ad platforms, placements, and creative best practices
- Exceptional ability to interpret performance metrics (CTR, CPA, ROAS, hold rate) and translate raw data into direct creative direction
- Excellent written and verbal English skills with a strong command of script structure, psychological triggers, and hooks
- Thrives in a fast-paced environment with high autonomy, executing rapidly without needing micro-management
Nice to have:
- Experience managing UGC-style or creator-led ad workflows
- Specialized experience in high-risk or health/supplement verticals
Benefits
Important Details
- Schedule: core daily overlap with US EST business hours for team syncs and cross-functional alignment
About the Company
AtlasBrands is looking for a Creative Strategist.
