Creative Strategist

About This Role

This role is for a Creative Strategist who will transform the club's stories into engaging content to drive youth program registrations and ticket sales. You will develop and execute the creative strategy for photo and video content, targeting parents for youth programs and fans for ticket sales, and work closely with the Digital Marketing Manager to optimize content performance.

Responsibilities

• Build and own the photo and video creative strategy for youth registrations and for ticket sales, with distinct messaging for parents and for fans
• Write creative briefs covering story, hook, format, length, and call to action for each campaign and registration or match window
• Direct shoots at practices, camps, games, and community events, working with videographers, photographers, and student content creators
• Plan and run creative tests (hooks, thumbnails, formats, talent, offers) and decide what to scale, iterate, or cut based on cost per registration and cost per ticket
• Work with the Digital Marketing Manager on ad creative for Meta and TikTok, retargeting, and seasonal campaign calendars
• Develop recurring content formats: player and coach stories, game-day hype, behind-the-scenes, parent testimonials, and player development highlights
• Keep a creative library organized by audience, sport, program, and performance
• Make sure all content involving minors follows club policies on consent, privacy, and safeguarding

Requirements

• 3+ years in creative strategy, performance creative, or content marketing, with work tied to measurable conversions (sign-ups, sales, or bookings)
• A portfolio showing specific creative alongside its results, such as cost per conversion or conversion rate
• Hands-on experience running structured creative tests on Meta and/or TikTok
• Strong instincts for short-form video: hooks in the first seconds, pacing, captions, and native platform styles
• Ability to write clear creative briefs and direct shooters and editors
• Comfortable reading ad performance data and turning it into next steps
• Available for evenings and weekends at games and events

Nice to have:

• Experience in sports, live events, ticketing, or youth and family programs
• Bilingual in English and Spanish
• Able to shoot and edit yourself (CapCut, Premiere, Lightroom) when needed
• Experience with UGC and creator partnerships, including local athletes and parents
• Knowledge of Broward County and South Florida communities
• Familiarity with ticketing and registration platforms

Benefits

• Performance bonus
• Production budget