Connecting marketing performance with creative execution is the core of this role, turning research, data, customer psychology, and business priorities into clear creative direction for paid social, landing pages, campaign concepts, and content tests. This person will build a structured creative process, identify winning angles, write strong creative briefs, analyze what is working, and help the team produce ads designed to perform.
Responsibilities
Research customers, competitors, market trends, ad libraries, reviews, comments, and social platforms to identify strong creative opportunities
Translate customer motivations, objections, desires, and buying triggers into creative angles, hooks, messages, and offers
Build a clear understanding of each brand’s positioning and customer psychology
Stay close to what is working across Meta, TikTok, YouTube, Instagram, and other relevant platforms
Develop new ad concepts, hooks, scripts, storyboards, UGC directions, landing page ideas, and campaign angles
Write clear creative briefs that explain the objective, target customer, key message, structure, examples, and success criteria
Create both quick iterations and bigger creative tests that can help unlock new performance
Maintain an organized backlog of creative tests, angles, and hypotheses for each brand
Analyze creative performance with the marketing team to understand what drives clicks, conversions, CPA, ROAS, retention, and scale
Identify patterns in winning and losing creatives and turn those patterns into new tests
Help define creative testing roadmaps and prioritize the ideas most likely to improve performance
Create feedback loops between performance results and future creative production
Work closely with designers, editors, copywriters, media buyers, creators, and other team members to turn ideas into finished assets
Give clear, practical, and constructive feedback on creative work
Make sure creative assets are aligned with the brief, the brand, the customer insight, and the performance goal
Build repeatable frameworks, references, and standards that help the team produce better creative over time
Protect each brand’s positioning while still pushing for strong direct response performance
Use customer language to improve ads, landing pages, hooks, and messages
Identify new angles based on customer objections, product benefits, competitive gaps, and market shifts
Help the company build a stronger creative foundation as the group grows
Requirements
Strong creative strategy profile with the ability to connect customer insight, storytelling, and performance data
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Comfortable working directly with a founder-led leadership team
Able to create clear, useful, and execution-oriented creative briefs
Strong understanding of paid social creative, direct response marketing, customer psychology, hooks, angles, offers, and creative testing
Comfortable analyzing ad performance and translating data into practical creative improvements
Strong written communication and copywriting ability
Highly organized, reliable, and comfortable building systems from scratch in a fast-moving company
Able to collaborate with designers, editors, media buyers, copywriters, creators, and marketing operators
Has strong taste, customer empathy, and performance-oriented judgment
Ambitious and comfortable operating in a fast-paced, high-growth environment
Previous experience in ecommerce, DTC brands, performance marketing, paid social, creative strategy, UGC, advertising, copywriting, or growth teams is highly valued
Fluent written and spoken English, C1 level mandatory
Benefits
Opportunity to play a key role inside a rapidly growing ecommerce group
Direct exposure to company strategy, performance marketing, creative production, and brand growth
High ownership over the creation of the group’s creative strategy function
Clear path toward becoming a key creative and growth leader within a multi-brand ecommerce group
Additional performance bonuses for working ads: when a concept, hook, script, or creative brief becomes a strong performing ad and materially helps improve results, the role can receive extra upside tied to that impact
About the Company
Zenit Corp is a fast-growing ecommerce group that owns and operates multiple DTC brands across different markets. The company is building a portfolio of high-potential ecommerce brands with strong fundamentals, scalable systems, and ambitious long-term growth plans, aiming to create a multi-brand ecommerce group capable of reaching significant scale across different verticals.
Zenit Corp is a holding company that encompasses various businesses specializing in e-commerce and software development.
