About This Role
This role will shape the creative strategy for clients, with a specific focus on paid social ad creative. The Creative Strategist will work with paid media teams and clients to identify the right creative strategy to deliver creative that supports paid social performance, then brief the creative team and drive the ad creative system.
Responsibilities
- Develop and lead the creative strategy for clients, ensuring their brand storytelling is engaging, effective, and rooted in insights
- Help develop Charlie Oscar’s content offering, creating processes and structures to deliver best-in-class creative solutions
- Collaborate closely with the paid media team to ensure creative assets are optimized for performance across digital platforms
- Provide strategic and creative direction to clients, helping them develop content strategies that drive brand awareness, engagement, and conversion
- Lead ideation sessions and craft compelling campaign concepts that bring brand stories to life
- Identify and stay ahead of digital and social trends, seamlessly blending cultural, audience, data and brand insights into creative outputs that help clients remain cutting-edge
- Have an up to date and forward looking perspective on social-first creative, and be a thought leader in digital advertising creative
- Support new business pitches by providing creative strategic input and developing concepts that showcase expertise
- Build a team and network of partners, including designers, copywriters, and content creators, to bring ideas to life
Requirements
- Proven experience in a creative strategy role within a digital or social agency
- Deep expertise in digital and social media platforms, trends, and best practices
- A brilliant creative storyteller with a track record of developing compelling campaigns
- A strategic thinker who can connect creativity with business impact
- Experience working with performance marketing teams to develop high-performing content
- A strong understanding of brand positioning and audience insights
- Excellent presentation skills – confident in selling ideas both internally and externally
- Entrepreneurial mindset, excited about building a department and growing an offering within an agency
Benefits
- Performance-based bonus paid every 6 months
- Wellness allowance, including access to Bupa private healthcare
- Pension plan
- Regular team socials and an annual company away day
- 25 days' holiday, plus bank holidays and flexible time over Christmas
- 4 weeks ‘Work From Anywhere’ per year
- Your birthday off
- Cycle to Work Scheme with Forest Bikes
