Creative Strategist

About This Role

This role involves developing creative strategies, campaign concepts, content directions, and messaging approaches to meet client requirements and support QMedia 360° Advertising Corp.'s initiatives. It bridges client objectives, audience insights, market trends, and creative execution by translating business and marketing goals into clear and compelling creative directions. The position works closely with creative, marketing, account management, and other teams to develop engaging campaigns across various platforms and media channels.

Responsibilities

• Develop creative strategies and campaign concepts based on client objectives, target audiences, and project requirements
• Translate client briefs and marketing objectives into clear creative directions and actionable concepts
• Develop campaign themes, creative angles, key messages, content pillars, and communication approaches
• Contribute creative ideas for advertising campaigns, brand activations, digital content, social media, and other marketing initiatives
• Review and analyze client briefs, brand information, campaign objectives, and project requirements
• Research target audiences to understand their interests, behaviors, preferences, needs, and pain points
• Monitor emerging trends across social media, digital platforms, advertising, entertainment, culture, and consumer behavior
• Develop clear and actionable creative briefs for designers, copywriters, video creators, social media specialists, and other creative resources
• Work closely with Creative, Account Management, Marketing, Production, and other teams to develop and execute campaigns
• Monitor available campaign and content performance data to identify creative strengths and opportunities for improvement

Requirements

• Bachelor's degree in Advertising, Marketing, Communications, Multimedia Arts, Fine Arts, Digital Marketing, or a related field
• Creative Thinking: Ability to develop fresh, relevant, and compelling campaign concepts
• Strategic Thinking: Ability to connect creative ideas with client objectives, audience needs, and marketing goals
• Trend Spotting: Strong awareness of current social media, advertising, cultural, and digital trends
• Research & Insight: Ability to conduct basic audience, competitor, market, and trend research
• Creative Briefing: Ability to communicate creative concepts and requirements clearly to creative team members
• Strong written and verbal communication skills
• Good understanding of branding, advertising, social media, digital content, and creative production
• Ability to assess creative ideas based on audience relevance, brand fit, and campaign objectives
• Ability to manage multiple projects, deadlines, campaign requirements, and revisions