About This Role
This role is for a Creative Strategist who will connect performance data with creative output for luxury and premium direct-to-consumer clients. The position involves analyzing ad performance daily, forming testable hypotheses, and writing precise briefs for designers and editors. It is not a brand-storytelling role but focuses on data-driven creative strategy.
Responsibilities
- Read Meta and Google ad performance data daily
- Identify fatiguing hooks, attention-holding formats, and saturating audiences
- Translate signals into structured creative briefs: segment, message, hook type, format, reference, and success metric
- Build and prioritize a creative testing roadmap with media buyers
- Form specific, falsifiable hypotheses rather than general concepts
- Brief designers, video editors, copywriters, and UGC creators
- Maintain a tagged creative asset library for iterating on winning concepts
- Track UGC and short-form trends across TikTok and Instagram on a rolling basis
- Adapt winning formats to client brands and offers quickly
- Iterate on existing UGC concepts based on performance data: tightening hooks, testing new openers, recutting pacing direction for editors
- Write UGC-style scripts that sound like real people talking, not ad copy
- Nail hook, problem, proof, and CTA structure in a 15-30 second format
Requirements
- 3+ years in creative strategy, performance marketing, or a closely related role (media buying, copywriting, or brand marketing with a strong performance bent)
- Demonstrated experience writing structured creative briefs, not mood boards
- DTC or e-commerce experience strongly preferred
- Ability to speak to how creative instincts shift in a higher-consideration purchase environment
- Comfortable in a remote, fast-moving agency environment managing multiple client accounts and external creative partners simultaneously
- Strong written communication for async work with a distributed team
- Hands-on UGC scriptwriting experience, ideally with a portfolio or examples of scripts that turned into produced ads
- Working fluency in Meta Ads Manager and Google Ads reporting
- Comfortable reading hook-rate and hold-rate curves, not just total spend and ROAS
Nice to have:
- Familiarity with AI-assisted creative research or tagging tools
- Basic working knowledge of Figma, Canva, or Adobe tools, enough to communicate visual direction
Benefits
- PTO
- Paid holidays
- Flexible Fridays
Important Details