About This Role
This Creative Strategist role is with a rapidly expanding direct-to-consumer company that specializes in developing and scaling innovative brands within the health and wellness sector. The core responsibility involves creating and testing various creative angles and concepts to enhance performance. This is a hands-on position offering significant ownership and opportunities for experimentation.
Responsibilities
- Develop new angles, concepts, video scripts, hooks, and messaging for digital products through continuous market research
- Build a systematic approach to finding and testing new concepts, understanding the full cycle of ad testing, data interpretation, and strategic decision-making
- Collaborate closely with the acquisition team to understand performance and translate data into creative decisions
- Work closely with other Creative Strategists, freelancers, and video editors to bring ideas to life
- Analyze creative performance systematically to identify which angles and concepts to iterate on and which to stop
- Prioritize workload and allocate resources effectively to ensure attention is given to the most impactful tests
- Ensure a sufficient volume of creatives is ready for testing
Requirements
- Experience in Creative Strategy, Performance Marketing, Growth, Paid Social, or a similar role
- Strong creative thinking combined with an analytical mindset, comfortable working with data and using performance results to make decisions
- Ability to develop and structure creative hypotheses based on research, not just generate random ideas
- Understanding of what makes an ad creative effective: hooks, angles, messaging, storytelling, and formats
- Main experience working with Meta creatives
- Experience with TikTok, YouTube, Google Display, UGC content, or native advertising is a a strong plus
- Strong prioritization skills and the ability to operate in a fast-paced environment
- Senior-level experience is welcome, but mindset, curiosity, and drive matter more than years of experience
Benefits
- Performance-based bonuses
- International environment, working across digital products and multiple markets
- Strong collaboration, work alongside acquisition specialists, Creative Strategists, freelancers, and video editors
- €100 Bolt budget every month
- Free lunch at the office
- Team trips to spend time together and explore new places
Important Details
- Work format: Hybrid setup, 3-4 days onsite
About the Company
We are working with a fast-growing direct-to-consumer company that builds and scales breakthrough brands in the health and wellness space.
