Creative Strategist

About This Role

This role is for a Creative Strategist to join a fast-growing, award-winning B2B agency, working at the intersection of strategy and creative. The core of the job is to find the organizing idea, creative territory, or story that brings strategy to life, transforming insights and propositions into inspiring creative briefs and platforms for creative teams.

Responsibilities

• Turn insight, audience understanding, and strategic direction into clear, inspiring creative briefs
• Find the organizing ideas, creative territories, and platforms that give campaigns a distinctive point of view
• Build narratives, stories, and messaging frameworks that make complex challenges feel simple and easy to buy into
• Lead and contribute to ideation sessions and workshops
• Challenge and sharpen creative ideas against the brief, and protect the central thought
• Help take creative platforms across channels, touchpoints, and customer journeys without losing what made the idea strong
• Get involved in briefs across the client base, from major campaigns and brand platforms to pitches and new propositions
• Bring creative strategy thinking into the agency's own new business
• Contribute a point of view on what's happening across food, drink, hospitality, and Away From Home, to help build the agency's creative reputation and thought leadership
• Help the agency get better at briefing and collaborating, so strategy and creative feel connected from day one

Requirements

• Proven experience in creative strategy, planning, brand strategy, creative development, or a closely related agency-side role
• Ability to show where your thinking has helped unlock or improve creative work
• Experience taking projects from insight and proposition through to creative brief, platform, and campaign
• Strategic thinker with a strong creative instinct, who can simplify complexity into a compelling idea
• Strong writer, whether that's a brief, a narrative, a territory name, or the line that makes it all click
• Naturally curious, someone who notices things and makes connections
• Collaborator who builds ideas with other people rather than disappearing off to write the answer alone
• Happy to challenge and be challenged
• Commercially aware, with a good instinct for the difference between an interesting idea and one that works in the real world
• Confident presenting to clients and running workshops
• Interested in food, drink, people, brands, and behavior, and excited by briefs that go beyond traditional consumer advertising, from chefs and operators to pubs, cafés, restaurants, and hospitality groups

Nice to have: