Creative Director/Senior Creative Director

About This Role

This leadership role involves directing both in-house and external creative teams to develop integrated campaigns that effectively convey a brand's message. The core purpose is to inspire and engage customers, drive traffic to both physical stores and online platforms, and enhance customer loyalty. This position suits a creative leader responsible for translating marketing strategies into original and compelling creative concepts across various channels and teams.

Responsibilities

• Lead the in-house creative team, which includes Enterprise Signage, Brand Advertising (TV), Copy and Design Studio, and the outside creative agency
• Deliver breakthrough production processes to lower production costs while maintaining quality; demonstrate ability to innovate, experiment, learn, and scale ideas
• Manage and lead the creation and strategic vision of video, photo, AI, and CGI content production services
• Lead brainstorming sessions and creative reviews to generate insights and ideas that shape creative concepts
• Strategically manage the Lowe’s Brand and its representation to the customer, including tonality, brand character, and Brand guidelines that are used and leveraged across Private Brands, external Vendors, internal communication, and all external communication
• Collaborate and listen to the needs of internal stakeholders to deliver creative strategies and assets that meet business needs through Lowe’s Internal Creative Studio
• Bid and negotiate with production vendors, facilitate SOWs, business affairs, legal, and talent matters
• Drive innovation within the team by encouraging new ideas and new formats
• Work with capacity and portfolio planning to assess and monitor internal team capacity and agency resources to ensure viability and feasibility of projects
• Identify emerging issues or concerns that could impact projects and develop and recommend potential solutions/improvements to prevent repeat issues in future project execution
• Mentor creative staff through critique of their work with the intent of developing consistent creative quality and driving traffic to stores and website

Requirements

• Bachelor’s degree in Art, Design, or other advertising-related field or equivalent years of experience in lieu of education requirement, if applicable
• 10-12 years in a Creative Leadership role
• 5 years of experience as a creative leader on the brand/client side, preferably in retail

Nice to have:

• Experience in advertising, collateral, and brand identity
• Experience in leading and executing automated workflows to build content at scale

About the Company

Lowe’s Companies, Inc. is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches, and 120 distribution centers. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts, and providing disaster relief to communities in need.