Creative Director

About This Role

Leading the visual expression and creative execution for a diverse portfolio of hospitality brands is the core of this strategic, hands-on role. The Creative Director oversees creative development, brand stewardship, print production, and the execution of marketing assets and guest-facing materials across various platforms and concepts. This leader manages an internal creative team, external freelancers, photographers, and agency partners, ensuring brand integrity and driving innovative, guest-focused creative solutions.

Responsibilities

• Serve as the creative steward for all FB Society brands, ensuring consistency and excellence across every guest touchpoint
• Lead the development, evolution, and implementation of brand standards and visual identities
• Translate business objectives into compelling creative strategies that drive guest engagement, traffic, and revenue
• Champion creative innovation while balancing operational realities and business priorities
• Identify opportunities to elevate the guest experience through design, storytelling, and emerging technologies
• Oversee the creative development of all marketing, digital, print, environmental, and promotional materials
• Provide creative direction, feedback, and mentorship throughout concepting, design, production, and execution
• Ensure all creative work aligns with brand standards, project objectives, and business goals
• Maintain a high standard of design while managing multiple brands and concurrent initiatives
• Lead creative reviews and present concepts to key stakeholders
• Oversee the production and execution of menus, signage, promotional collateral, packaging, event materials, and other printed assets across all FB Society brands
• Manage print production timelines, specifications, proofing, quality control, and vendor coordination to ensure brand consistency and operational accuracy
• Develop and maintain strong relationships with printers, fabrication partners, 3rd party designers and production vendors
• Review proofs, approve materials, and ensure final deliverables meet quality, budget, and timeline expectations
• Identify opportunities to improve production efficiency, reduce costs, and elevate the quality of printed materials
• Lead and develop a team consisting of Graphic Designers, a Full-Stack Developer, freelance designers, photographers, and production partners
• Foster a collaborative, growth-oriented team culture focused on creativity, accountability, and continuous improvement
• Manage team workload, prioritization, resource allocation, and project planning
• Provide coaching, performance feedback, and professional development opportunities
• Maintain working relationships with print partners and vendors