This Creative Director role involves leading the development and execution of compelling, innovative, and brand-defining creative across all consumer touchpoints for a client in the fashion, beauty, lifestyle, or luxury sectors. The position requires a visionary, strategic, and highly collaborative individual to shape and evolve the client's creative identity, ensuring a consistent and engaging brand experience across various marketing channels.
Responsibilities
Define, develop, and execute innovative creative concepts that strengthen brand positioning and resonate with target audiences
Establish and maintain a cohesive visual identity, brand voice, and creative direction across all marketing channels
Lead the creative development of seasonal campaigns, brand initiatives, product launches, and major promotional events
Translate brand strategy and business objectives into compelling, customer-focused creative storytelling
Identify emerging trends in fashion, retail, design, technology, and consumer culture to ensure creative remains relevant and differentiated
Balance creative innovation with commercial objectives to deliver impactful and results-driven work
Oversee creative strategy, concept development, and execution for integrated marketing campaigns across traditional and digital channels
Direct creative development for brand advertising, social media, e-commerce, email, video, print, and in-store experiences
Ensure campaigns maintain a consistent creative vision while being optimized for individual platforms and audiences
Collaborate with Marketing and Media teams to develop creative solutions that support customer engagement, acquisition, retention, and sales
Partner with internal stakeholders and external agencies to deliver high-quality creative work within established timelines and budgets
Provide creative leadership and art direction for photography, video, motion graphics, design, and content production
Oversee campaign development from initial concept and mood boards through production, post-production, and final delivery
Direct photoshoots and video productions, including creative oversight of talent, styling, set design, lighting, and overall visual execution
Collaborate with photographers, directors, stylists, designers, copywriters, and production partners
Maintain exceptional standards of creative quality, visual storytelling, and brand consistency
Ensure creative assets are developed efficiently and meet the needs of multiple marketing channels
Lead, inspire, and mentor a multidisciplinary team of art directors, designers, copywriters, and creative professionals
Foster a collaborative, inclusive, and innovative creative culture that encourages original thinking and continuous improvement
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Provide clear creative direction, constructive feedback, and professional development opportunities
Establish processes that improve creative efficiency, collaboration, and execution
Manage competing priorities while maintaining high standards of creative excellence
Identify opportunities to strengthen team capabilities and optimize internal and external creative resources
Serve as a strategic creative partner to senior leaders across Marketing, Merchandising, Digital, E-commerce, and Brand
Collaborate with business partners to understand customer insights, marketing priorities, and commercial objectives
Present creative concepts, strategies, and campaign recommendations to executive stakeholders
Build strong relationships across departments to ensure alignment between creative vision and business priorities
Partner with external agencies, production companies, and creative vendors as needed
Evaluate creative effectiveness using campaign performance metrics, customer insights, and business results
Identify opportunities to improve creative engagement, brand perception, and marketing effectiveness
Champion innovative approaches to storytelling, content development, and emerging digital platforms
Explore new creative technologies, tools, and production methods to enhance quality and efficiency
Continuously assess competitive activity and industry best practices to keep creative at the forefront of retail marketing
Requirements
Bachelor's degree in Advertising, Graphic Design, Fine Arts, Marketing, Communications, or a related discipline, or equivalent professional experience
12+ years of progressive experience in creative direction, advertising, brand marketing, or related creative disciplines
5+ years of experience leading and developing multidisciplinary creative teams
Demonstrated success developing and executing integrated advertising and marketing campaigns
Strong background in art direction, visual storytelling, photography, video production, and digital creative
Experience working with major consumer brands, retail organizations, fashion brands, or advertising agencies
Strong understanding of the creative development and production process across traditional and digital channels
Excellent communication, presentation, and stakeholder management skills
Ability to balance strategic thinking, creative excellence, and business objectives
Proven ability to manage multiple complex projects in a fast-paced environment
Nice to have:
Experience within fashion, beauty, lifestyle, or department store retail
Experience leading large-scale national advertising campaigns
Strong understanding of omnichannel retail marketing and customer engagement
Experience collaborating with senior executives and cross-functional business leaders
Familiarity with emerging creative technologies, including AI-enabled creative tools
Experience managing external agencies, production partners, and creative budgets
Important Details
Schedule: 40 hours per week
Employment type: full-time, long-term freelancer/contractor engagement or immediate employment hire
About the Company
Wripple is a marketing on-demand talent platform built by leaders from Razorfish. It focuses on matching top marketing talent with opportunities at leading brands, offering a private talent marketplace for proven freelancers across various marketing disciplines. Wripple handles scoping, contracting, onboarding, and direct payments to freelancers, and works with over 250 clients.
