Today, the Creative Director (Art) will join a rapidly growing team to help shape and elevate the creative across two dynamic CPG brands in food, beauty, and home. This role involves turning strategic ambition into bold ideas and distinctive brand experiences that capture attention and connect with consumers. You will also help guide a talented, multidisciplinary team of Art Directors, Copywriters, and Designers, bringing fresh perspective, thoughtful direction, and a high bar for creative excellence to the work.
Responsibilities
Partner closely with the SVP, Group Creative Director to help shape, develop, and elevate creative across two dynamic CPG brands in food, beauty, and home
Help lead and guide a team of Art Directors, Copywriters, and Designers, providing creative direction, thoughtful feedback, and hands-on support to push ideas and execution further
Contribute to concept development and visual storytelling for new product launches, integrated campaigns, and high-impact marketing initiatives, translating strategic objectives into compelling brand experiences
Help oversee creative development across key brand touchpoints that may include packaging, e-commerce PDPs, digital, social, retail, and integrated marketing materials, ensuring consistency, quality, and a strong visual point of view
Partner with the creative team to develop art direction for photo and video shoots, helping shape visual concepts, shot lists, mood boards, styling, and on-set execution to ensure content aligns with the brand vision and creative objectives
Review and refine creative deliverables throughout the development process, identifying opportunities to strengthen concepts, elevate design, and maintain a high standard of craft
Guide the development of engaging, on-brand e-commerce PDP experiences that bring product benefits and brand storytelling to life while supporting consumer engagement and conversion
Build and present compelling creative concepts and recommendations to clients, clearly articulating the thinking behind the work and bringing ideas to life through persuasive visual storytelling
Collaborate with account, strategy, production, and other cross-functional partners to keep projects moving forward, balance competing priorities, and deliver high-quality work within established timelines
Foster a collaborative, creatively ambitious environment that encourages fresh thinking, supports team development, and continually raises the bar for the work
Requirements
10+ years of experience in art direction, design, or creative development, with a strong portfolio demonstrating exceptional visual craft, conceptual thinking, and brand storytelling
A strong art and design background, with a sophisticated eye for typography, composition, color, imagery, layout, and visual identity
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Proven experience developing and evolving consumer-facing brands across multiple touchpoints, ideally within CPG, food, beauty, personal care, home, or lifestyle categories
Strong proficiency in Adobe Creative Cloud, particularly Photoshop, Illustrator, and InDesign, with the ability to work hands-on in design files and refine creative execution
Experience developing and overseeing e-commerce Product Detail Pages (PDPs), with an understanding of digital merchandising, product storytelling, content hierarchy, and conversion-minded design
Experience art directing and overseeing photo and video production, including familiarity with photography, styling, lighting, shot planning, and translating creative concepts into compelling visual content
Working knowledge of Figma and its application in collaborative design development and digital creative workflows
Strong PowerPoint skills, with the ability to create polished, visually engaging client presentations that communicate creative concepts and tell a compelling story
Experience presenting creative work to clients and stakeholders, articulating creative rationale, and building confidence in ideas through clear, thoughtful communication
Demonstrated ability to mentor and support creative talent, offer constructive feedback, and collaborate effectively with multidisciplinary teams
Strong organizational and problem-solving skills, with the ability to navigate multiple projects, manage shifting priorities, and maintain a high standard of work in a fast-paced environment
A collaborative, solutions-oriented mindset, with the ability to work in close partnership with senior creative leadership while bringing an independent point of view, sound creative judgment, and a hands-on approach
Benefits
Paid parental and medical leave programs
401(k) with a company match component and profit sharing
15 days of paid time off plus company holidays
Tuition reimbursement and student loan repayment assistance
Inclusive employee resource groups
Important Details
Work model: Hybrid
About the Company
tms unites technology, marketing, and sourcing to drive transformational change for the world’s leading brands. With more than 1,400 employees across 28 countries, tms offers an impressive range of solutions – from inspiration and innovation to category management and delivery. Operating as a creative agency, a strategic consultancy, a sourcing business, and a technology provider, tms engages with over 110 million customers every single day for clients, including McDonald’s, T-Mobile, O2, Starbucks, and adidas.
