Creative Director

About This Role

Leading and developing the creative team, this role is responsible for shaping how the company's brands come to life visually and raising the bar for creative work. It suits a candidate with exceptional brand design craft, a strong point of view on creative systems and tools, and experience translating brands across various formats and mediums.

Responsibilities

• Define and evolve the visual expression of brands through style guides, templates, toolkits, and reusable systems that bring typography, layout, imagery, and other brand elements together cohesively
• Lead creative strategy and design across marketing campaigns, email, ads, social, and other key consumer touchpoints
• Shape the creative direction of Punchbowl and Lovebird’s digital stationery collections, translate data insights and business priorities into clear briefs, and review work through execution
• Lead, manage, and develop a team of designers and illustrators, providing ongoing coaching and feedback while fostering a culture of creativity, collaboration, and accountability
• Shape how the creative team works, with a strong point of view on the tools, systems, and workflows used to design, collaborate, manage assets, and incorporate AI
• Guide motion and video creative from idea through execution, including concepting, briefing, and evaluating final work
• Stay hands-on, contributing directly to creative concepts, design, and production where impact can be greatest
• Provide designers, illustrators, and external partners with clear, actionable direction and feedback that strengthens the work and enables efficient execution
• Own creative team priorities, resource allocation, deadlines, dependencies, feedback, and bottlenecks to keep the creative pipeline moving, while serving as a final set of eyes to ensure work is polished, accurate, and on-brand before it ships

Requirements

• 10+ years in brand or multidisciplinary design, with a portfolio demonstrating exceptional visual craft, creative range, and sophisticated taste
• Experience leading and managing creative teams, including coaching, developing talent, and driving accountability for high-quality creative output
• Deep expertise in brand design, including typography, layout, visual identity, style guides, templates, and visual systems
• A strong point of view on creative systems and workflows, including how teams design, collaborate, manage assets, and use emerging tools and AI
• Advanced expertise in Adobe Creative Suite, particularly Photoshop, with experience using additional design tools such as Figma a plus
• Fluency in bringing brands to life through motion and video, with the ability to concept, brief, and evaluate work across formats
• A track record of briefing and guiding designers, illustrators, photographers, videographers, and other creative partners