About This Role
This is a senior, highly hands-on role as the first dedicated Creative Director, shaping the next era of Nodpod across retail, digital, social, product, packaging, and brand storytelling. The role suits someone who is equally comfortable developing big ideas and executing them directly, with exceptional taste, strong instincts, and a sharp understanding of modern culture and visual storytelling.
Responsibilities
- Own the creative excellence of Nodpod's email and digital communications, with exceptional attention to typography, layout, visual hierarchy, copy integration, and restraint
- Serve as the final creative authority across all consumer-facing brand assets, including email, paid advertising, organic social, website, retail, packaging, influencer campaigns, and external agency work
- Establish a consistent review and approval process so that every asset meets Nodpod's creative standards before publication or production
- Bring fresh ideas consistently, and understand how to evolve a founder-led brand while protecting the visual identity that customers connect with
- Define and champion Nodpod's creative vision, visual identity, and brand voice, and keep them consistent across every channel
- Own the creative direction and standard of Nodpod, including brand guidelines that the whole company can use
- Present creative strategy and a point of view on what's next to the CEO and leadership team
- Make the call on what meets the standard and what doesn't, and explain why
- Lead art direction across campaigns, product and packaging, the website, email, social, paid media, and partner collaborations
- Develop creative concepts and campaign ideas, and guide them from brief through final execution
- Direct photographers, videographers, illustrators, and other creative partners and agencies, with a strong internal point of view
- Make sure creative is built to work: ideas that look great and also meet the goals of the brief
- Build, lead, and develop the graphic design team, deciding where specialists and generalists are needed
- Set clear goals, priorities, and ownership for each role, and hold regular 1:1s, performance reviews, and development plans
- Create a creative process that moves quickly: clear briefs, fast review cycles, and a simple way for teams to request work
- Raise the quality of the team's work through feedback and example
- Work with the Senior Director of Brand Strategy so that influencer, social, partnership, licensing, and collaboration work meets Nodpod's creative standard
- Work with the Senior Director of Growth Marketing to turn performance data and consumer learnings into creative that converts, including testing creative for paid, email, SMS, and the website
- Partner with the broader company, including Product Development, on packaging and product visuals
