This senior individual contributor role is the creative authority for the Cosori brand, acting as the connective tissue between Creative Services and the broader marketing organization. You will be the final creative approver on output spanning various channels and directing the Creative Services team and external vendors. This role focuses on commercialization, with creative output expected to drive business results like ROAS, conversion, and revenue. AI is central to this, as you will build and govern workflows for ideation, production, and localization, setting standards for AI-generated content.
Responsibilities
Own creative direction and final approval across brands, holding the quality bar for every asset, including AI-generated content
Author creative direction and briefs, translating GTM and campaign strategy into clear, executable creative direction for new product introductions, evergreen content, and brand refreshes
Direct commercial production, leading photo and video production end to end, including storyboards, style guides, production proposals, budgets, and post-production review
Run structured creative reviews, leading feedback sessions with cross-functional stakeholders and driving revisions through to final approval
Build narrative-led, modular campaign systems that flex across channels, formats, and regions
Own the AI production stack, building and governing tools and workflows for generative AI in ideation, production, and localization
Elevate the craft of the team, guiding Art Directors, designers, copywriters, and editors through direction and feedback
Define how creative success is measured and integrate performance data (ROAS, CTR, hook rates, conversion) into the creative process
Drive reporting and dashboards for team visibility into creative performance, and standardize performance-creative capture at every shoot
Run pre-launch creative testing, designing and executing programs to validate messaging, hooks, and formats, using AI-generated variants
Develop creative insights, turning performance data, audience research, and channel behavior into insights for briefs and iteration cycles
Partner with Integrated Marketing to align on GTM and campaign strategy for every launch, confirming creative direction and stakeholder requirements
Collaborate across the marketing organization to ensure creative is purpose-built for its channel and format
Align global stakeholders, driving creative consistency and strategic alignment across global teams
Own the commercial case for creative investment, building business cases for creative spend and AI tooling investment, and reporting commercial return to leadership
Requirements
Minimum of eight years of progressive experience in creative leadership across brand and performance marketing, preferably with a combination of agency and in-house experience
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Tailored applications submitted
Demonstrated portfolio showcasing the ability to connect compelling visual storytelling with measurable business outcomes
Demonstrated ability to apply strategic marketing and creative expertise to develop campaigns that strengthen brand equity while driving commercial performance
Capable of articulating creative decisions using both qualitative insights and quantitative data
Strong business acumen with the ability to evaluate the commercial impact and return on investment of creative initiatives, including AI-enabled solutions
Proven ability to prioritize rapid execution, experimentation, and continuous optimization
Experience leading high-impact initiatives as an individual contributor, influencing cross-functional stakeholders through strategic thinking, clear communication, and credibility
Exceptional written and verbal communication skills with the ability to document decisions, proactively identify risks, facilitate alignment, ask thoughtful clarifying questions, and deliver clear, actionable feedback
Demonstrated experience designing and improving scalable creative processes, workflows, templates, testing frameworks, and operational systems
Extensive knowledge of digital marketing platforms, including Meta, TikTok, Google, and Amazon, with deep expertise in paid social advertising, influencer marketing, and social-first creative strategies
Proven experience implementing and scaling AI-enabled creative workflows for concept development, asset creation, content iteration, localization, and production efficiency
Hands-on experience leading commercial photography and video production from concept through execution
Proficiency with Adobe Creative Suite, Figma, and modern generative AI creative platforms
Proven ability to manage multiple concurrent projects across global teams, time zones, and cultures while maintaining strong organizational skills, sound judgment, and composure in a fast-paced environment
Benefits
100% covered Medical, Dental, Vision for employee, spouse and dependents
401K with 4% employer match (eligible after 90 days of employment) and immediate vesting
Generous Sick and Vacation policy
Paid holidays
Life Insurance
Voluntary Life Insurance
Disability Insurance
Critical Illness Coverage
Accident Insurance
Healthcare FSA
Dependent Care FSA
Travel Assistance Program
Employee Assistance Program (EAP)
Fully stocked kitchen
Important Details
Schedule: Full Time
About the Company
VeSync is a portfolio company with brands covering different categories of health and wellness products, including Levoit air purifiers and COSORI air fryers. The company has received awards by CES Innovation, iF Design, IGA, and Red Dot.
ETEKCITY focuses on the smart home living sector, dedicated to spreading the concept of smart living to everyone and creating a high-quality, better life from the ground up.
