About This Role
Directing the creative output of an agency or department is the core of this role, which involves building a supportive environment for the creative team, overseeing their projects, and ensuring the work aligns with client needs and brand standards. This position suits a leader with a strong creative vision and commercial understanding, capable of inspiring and managing a team.
Responsibilities
- Build an environment for the creative team to work in and oversee their ideas and projects
- Take responsibility for the creative philosophy and the standard of output across the agency or department
- Develop ideas for advertising or promotional campaigns
- Pitch concepts to clients or present to directors if working in-house
- Oversee several projects from start to finish, keeping to deadlines, and signing off on these projects before they are presented
- Liaise with clients to keep them informed and to highlight any issues
- Understand the commercial aspects of the agency or marketing department
- Hire and manage the creative team
- Distill abstract business concepts and client needs into refined, elegant creative solutions
- Take responsibility for the creative vision and the standard of output across team members
- Pitch ideas confidently, present creative vision clearly to clients, and communicate in the same manner to members of the creative team
- Lead and inspire, hire, develop, and oversee the creative team
- Ensure that the organization's or client's creative output/visuals are consistent with the overall brand
- Lead multiple projects from conception to completion following deadlines
- Collaborate with other team members and stakeholders
- Ask smart questions, take risks, and champion new ideas
Requirements
- 8+ years of experience
- Bachelor's degree
- Leading and managing a team of at least 10 members
- Experience in managing both designers and copywriters
- Excellent leadership and interpersonal skills as well as the ability to inspire the creative team to give their best
- Strong written and verbal communication skills, as well as presentation skills to make outstanding pitches
- Plenty of creative ideas and an understanding of the client's vision
- Awareness of current trends in advertising and design
- Self-starting attitude and an open outlook
- Resilience under pressure and against deadlines
- Understanding of how creative roles complement other departments, such as finance and data management
- Knowledge of the software and applications involved in the creative process
- Skills in managing people, projects, and resources
- Leadership and team management skills
- Communication skills
