About This Role
This Creative Director role is with a fast-growing beauty and hair-care brand that is expanding its digital operations across the LATAM region. The role involves leading a lean, high-performing creative function focused on short-form content, paid advertising, organic social media, and e-commerce creative, prioritizing high-volume, performance-driven content production with efficiency and resourcefulness. It is a "player-coach" position for a creative leader who enjoys both setting direction and hands-on execution, overseeing copywriting, graphic design, and video editing as an integrated creative pod.
Responsibilities
- Lead the copywriting, graphic design, and video editing functions as one unified creative team
- Provide clear creative direction, actionable feedback, and workload prioritization to pod members
- Establish efficient production workflows to resolve creative bottlenecks and ensure on-time asset delivery
- Review all creative output for visual quality, narrative relevance, and strict brand alignment
- Develop high-converting creative concepts for paid advertising and organic social channels
- Translate marketing objectives into concise, executable creative briefs for static, motion, and video assets
- Identify creative hit rates across campaigns and iterate on successful concepts to generate variations
- Leverage AI tools to accelerate ideation, storyboarding, and rapid content repurposing
- Directly create and produce organic social content hands-on, maintaining a weekly content calendar
- Coordinate creative production tailored specifically to short-form platforms like TikTok and Instagram Reels
- Repurpose existing footage and user-generated content (UGC) into engaging organic assets
- Review organic reach and engagement metrics to continuously inform future creative direction
- Oversee the production of fresh performance advertising creative across paid channels
- Collaborate with copywriters on hooks and messaging, designers on visual hierarchy, and video editors on short-form execution
- Transform UGC and creator content into multi-platform paid advertising variations
- Review advertising asset performance with digital stakeholders to continuously improve hit rates
- Plan, schedule, and direct practical, monthly photo and video shoots within defined budget parameters
- Maximize the volume of reusable photo and video footage generated from every lean production shoot
- Manage the monthly creative production budget, tracking cost per asset and optimizing resource allocation
- Maintain an organized, on-brand creative asset library to streamline future content development
Requirements
- Proven track record leading small, fast-paced creative teams (in-house or DTC brand experience preferred)
