Creative Director

About This Role

This role is for an experienced Creative Director to shape the creative vision of games and the evolution of game art creation. This position will lead the adoption of AI-assisted content creation across the art organization, transforming traditional production workflows into modern, scalable, AI-enabled creative pipelines.

Responsibilities

• Lead concept development and production art across the social casino portfolio, live operations, and promotional content
• Define and maintain the visual quality bar across products while ensuring artistic consistency
• Partner with Product Managers, Producers, Design, Engineering, and Technical Art throughout the development lifecycle
• Develop style guides, creative direction, and visual standards for new games and features
• Mentor artists through creative feedback, coaching, and career development
• Lead the studio's transition toward AI-assisted art production, establishing scalable workflows that improve quality, efficiency, and speed
• Serve as the organization's creative AI champion, evaluating emerging generative AI technologies and determining how they can be incorporated into production
• Build and continuously refine AI-driven pipelines for concept art, ideation, asset generation, variations, localization, animation support, VFX exploration, and production artwork
• Develop prompt libraries, workflow documentation, quality standards, and governance for AI-generated content
• Coach, mentor, and train artists to become proficient AI creators, helping the team transition from traditional asset creation to AI-augmented production
• Partner closely with Technical Art and Engineering to integrate AI tools into the broader production pipeline
• Evaluate AI-generated outputs, ensuring they meet PLAYSTUDIOS' artistic standards, technical requirements, legal guidelines, and brand quality expectations
• Continuously measure workflow improvements and identify opportunities where AI can reduce production time while increasing creative output
• Deliver high-quality assets on schedule and within technical specifications
• Collaborate with external vendors to maximize AI-assisted production while maintaining artistic consistency
• Improve production pipelines, asset management, and creative processes through automation and AI-assisted tooling
• Contribute to the evolution of studio-wide creative technology and production workflows

Requirements

• Bachelor's degree in Fine Arts, Design, Animation, or equivalent professional experience
• 5+ years of experience as an Art Director or senior creative leader within the games industry
• Exceptional 2D and/or 3D artistic skills with strong understanding of composition, color, lighting, typography, visual storytelling, and UX