This senior leadership role is for a Creative Director to lead the creative function across an e-commerce business in the health care space. The role owns the complete creative direction of the brand across all customer-facing channels, with a primary objective to develop creative strategies and assets that increase conversion rates, improve advertising performance, strengthen customer engagement, and support profitable growth.
Responsibilities
Own the overall creative vision and execution across the e-commerce business
Translate company goals into clear creative priorities and plans
Develop quarterly and monthly creative roadmaps
Lead creative concept development and campaign planning
Review and approve high-priority creative assets
Create clear, actionable briefs for internal and external creative teams
Partner with growth, marketing, e-commerce, product, customer service, and leadership teams
Analyze creative performance using advertising, website, email, and marketplace data
Monitor customer behavior, category trends, competitors, and emerging creative formats
Present creative strategies, results, challenges, and recommendations to senior leadership
Ensure the creative team remains focused on work that has the greatest commercial impact
Develop creative strategies that improve conversion across paid media, websites, product pages, marketplaces, and email
Turn customer insights, performance data, and competitor research into clear briefs and testable concepts
Partner with e-commerce teams to improve client acquisition and conversion
Establish a structured process for creative testing and optimization
Own creative strategy across paid social, video, display, and other acquisition channels
Build a consistent pipeline of concepts, hooks, angles, scripts, and formats
Ensure sufficient creative volume and variation for testing and scaling
Use performance data to identify, improve, and scale winning concepts
Balance direct-response effectiveness with strong brand presentation
Lead creative direction across the website, landing pages, collection pages, and product pages
Improve how product benefits, differentiation, use cases, and customer proof are communicated
Create clear visual and messaging hierarchies that make pages more persuasive
Collaborate with e-commerce, UX, development, copywriting, and CRO teams on improvements and testing
Ensure consistency between advertising and onsite customer experience
Maintain a consistent creative direction across paid media, website, email, organic content, marketplaces, packaging, and launches
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Develop practical brand guidelines that support quality, consistency, and speed
Ensure creative work reflects the brand's positioning, audience, and commercial goals
Raise the overall standard of design, copy, video, photography, and storytelling
Protect brand consistency while encouraging experimentation
Lead and develop designers, editors, creators, copywriters, freelancers, and agencies
Set clear responsibilities, quality standards, workflows, and performance expectations
Provide constructive feedback and support team development
Manage the balance between internal and external creative resources
Build a culture of accountability, speed, collaboration, and continuous improvement
Build an efficient process from research and briefing through production, approval, launch, and iteration
Establish clear systems for priorities, deadlines, feedback, approvals, and asset management
Ensure projects are delivered on time and aligned with business priorities
Maintain an organized creative asset library
Improve output and efficiency while maintaining quality and brand consistency
Manage creative budgets and external resources effectively
Develop creative strategies for product launches, promotions, seasonal campaigns, and major events
Translate product positioning into strong customer-facing concepts
Define clear messaging, creative direction, asset requirements, and channel execution
Coordinate creative production across paid media, website, email, marketplaces, and organic content
Review results and apply learnings to future campaigns
Requirements
Significant experience in a senior creative leadership role within e-commerce, DTC, retail, consumer products, or a performance-focused agency
Demonstrated experience improving conversion and advertising performance through creative strategy
Strong understanding of e-commerce customer journeys, product pages, landing pages, paid social, email, and organic content
Experience leading multidisciplinary creative teams
Strong portfolio demonstrating both brand-building and performance-focused creative work
Experience creating and evaluating direct-response advertising concepts
Ability to interpret creative, advertising, and e-commerce performance data
Strong understanding of design, copywriting, video, photography, content production, and visual storytelling
Experience managing multiple projects, deadlines, stakeholders, and production partners
Excellent communication, presentation, and feedback skills
Nice to have:
Experience working with physical consumer products
Experience with Meta, TikTok, YouTube, Amazon, Shopify, and email marketing platforms
Experience with conversion-rate optimization and structured experimentation
