About This Role
Leading the creative vision for Karuna Skin and Avatara, this role ensures each brand maintains a distinct, consistent, and recognizable identity across all touchpoints, from digital screens to physical shelves. You will lead creative efforts for campaigns, content, photo and video production, packaging, in-store merchandising, and events, setting the standard for all brand-facing assets. The position involves partnering with the CEO and various internal teams, translating business goals into creative strategies, and managing external agencies, freelancers, and the Digital Graphic Designer.
Responsibilities
- Own the creative vision for Karuna Skin and Avatara, ensuring each brand has a distinct, consistent, and elevated visual identity across every touchpoint
- Develop and maintain brand guidelines, visual systems, and creative standards for both brands, serving as the final creative approver on all brand-facing work
- Translate business and marketing objectives into clear creative strategies, concepts, and briefs
- Stay ahead of beauty, K-beauty, Gen Z, and pop culture trends to keep both brands culturally relevant and visually distinctive
- Lead concept development and creative execution for product launches, seasonal campaigns, promotions, and brand moments from ideation through delivery
- Partner with marketing, ecommerce, and product teams to build integrated campaign toolkits that work across DTC, Amazon, TikTok Shop, retail, and paid media
- Set the creative direction across digital touchpoints (social, website, email, ecommerce, and paid media) for a consistent experience from screen to shelf
- Manage the creative calendar to ensure assets are delivered on time, on brief, and aligned with go-to-market plans
- Lead art direction for photo and video shoots, including product, lifestyle, before & after, and campaign content
- Plan and manage production end to end, including shot lists, mood boards, talent, locations, crew, and production budgets
- Lead packaging design for new launches, refreshes, and line extensions with product development and the design agency
- Own packaging work from concept through final print-ready files, keeping regulatory copy, timelines, and production specs on track
- Develop design concepts for in-store merchandising, including endcaps, sidecaps, displays, shelf strips, and other fixtures, to ensure products stand out and meet retailer requirements
- Direct creative for retail and wholesale marketing assets, including sell sheets, line reviews, retailer presentations, and co-op or in-store promotional materials
- Partner with sales to bring retailer programs and placements to life, translating each brand’s identity into retail settings
- Lead creative concepts and design for brand events, pop-ups, retail activations, trade show booths, and influencer or press events, in partnership with marketing and sales
- Design immersive, shareable brand experiences that reflect each brand’s identity and generate social content
- Oversee event collateral, signage, displays, and environmental design, and work with vendors and fabricators through on-site execution
- Directly manage and mentor the Digital Graphic Designer, setting priorities, reviewing work, and supporting their creative growth
- Serve as the main point of contact for the external design agency, managing scope, timelines, and feedback across packaging and other agency projects
- Manage relationships with freelancers, photographers, and other creative partners
- Own the creative budget and establish efficient workflows and review processes across both brands
- Partner with marketing, ecommerce, and sales to measure how creative performs across digital, retail, and packaging
- Apply learnings to future work and use data-driven insights alongside creative instinct to continuously improve the impact of brand, campaign, and in-store creative
Requirements
- 8+ years of creative experience, including 3+ years leading creative teams, ideally in beauty, skincare, or CPG
- Proven experience taking packaging from concept through production
- Experience designing retail merchandising such as endcaps, sidecaps, and displays
- Experience building brand creative across DTC, Amazon, and major retail partners
- A strong portfolio showing brand building, packaging, retail, and integrated campaign work
- Experience managing agencies, freelancers, vendors, and creative budgets
- Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma
- Comfortable using AI tools in creative workflows
- Strong eye for detail and a clear communicator
- Able to manage multiple brands and deadlines in a fast-paced environment
- Bachelor’s degree in Graphic Design, Fine Arts, or a related field, or equivalent experience
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
About the Company
Karuna Skin LLC operates two brands, Karuna Skin and Avatara, with its team located in Los Angeles, CA. Karuna, launched in 2009, was the first US sheet mask brand and now offers a comprehensive daily skincare line sold nationwide in Whole Foods Market and globally in select hotels, spas, and beauty retailers. Avatara, created in 2017, provides skincare solutions for tween, teen, and young skin needs and is found in Target, Walmart, CVS, Whole Foods Market, and select grocery locations nationwide.
