About This Role
Leading marketing in Saudi Arabia end-to-end is the core of this senior country leadership role, with full ownership of strategy, planning, budget, and team. You will adapt a strong global brand platform for Saudi customers, elevate the brand's premium position, and drive rapid, efficient growth.
Responsibilities
- Build the annual KSA marketing plan in line with the global plan and the company's growth targets
- Deliver the global 360 marketing plan in KSA across always-on activity and key seasonal moments
- Define the local calendar and the cultural moments that matter most to Saudi customers
- Review performance every week and act quickly on gaps
- Grow brand awareness and consideration in KSA, with a clear focus on the premium segment
- Localise global campaigns and brand platforms while protecting brand consistency
- Direct the influencer and creator programme across Snapchat, TikTok and Instagram
- Make sure all creative works in Arabic first, with the right tone, dialect and cultural references
- Own local partnerships, sponsorships and offline activations, from business case to post-campaign review
- Set clear KPIs for every partnership and measure the result
- Own the KSA marketing budget and manage it against plan every month
- Write and approve campaign briefs with clear objectives, KPIs, timelines and owners
- Make sure all advertising and influencer work meets Saudi regulations
- Lead, hire and develop the KSA marketing team, with clear goals and regular feedback
- Build succession for every critical role
- Manage external agencies and hold them to quality and timelines
Requirements
- 10+ years in marketing, including at least 4 years leading marketing for a market or brand in KSA
- Background in consumer e-commerce, premium retail, luxury, beauty, fashion, lifestyle or hospitality
- Proven experience building a premium or luxury brand position in the Gulf
- Strong working knowledge of social media and influencer marketing
- Comfortable with data, dashboards and attribution
- Deep knowledge of Saudi customers, media and culture, and of KSA advertising and influencer regulations
- Experience building and leading a team of at least 5 people and managing agencies
- Ownership of a marketing budget, including reporting on it
- Fluent Arabic and English, written and spoken
- Bachelor's degree in Marketing, Business or a related field
Nice to have:
Benefits
- Lead marketing in the company's most important market
