This role involves advising leadership teams on communication strategies, managing internal and external communications, and serving as a trusted advisor on sensitive initiatives. It suits a professional who can enhance the company's presence with stakeholders and drive strategic public relations campaigns.
Responsibilities
Understand key business partners' objectives, direction, and ongoing initiatives and advise leadership teams on appropriate communication strategies and tactics
Serve as a trusted communications advisor to senior leaders on transformation, change, and risk-sensitive initiatives
Develop and manage the execution of internal and external strategic and tactical communications on behalf of senior management, ensuring the enhancement of TD's presence with key stakeholders, highlighting TD's brand, community, and innovation initiatives
Manage ongoing relationships with key business partners and/or third parties to coordinate all internal and external communication activities and project deliverables
Provide communication consulting to key business partners, perform appropriate due diligence, assist in developing and delivering key messages applying internal communication standards and processes
Develop and implement a process for coordinating, prioritizing, and distributing all broad internal and external communications, utilizing appropriate delivery channels
Develop and establish form and content standards for internal and external communication channels and various mediums by partnering with other key stakeholders and/or third parties
Develop, manage, and evaluate effectiveness of internal and external communication vehicles and delivery channels that support strategy
Prepare and manage communication budgets for each project within the agreed upon parameters
Manage assigned projects from scoping/briefing to launch/fulfillment, following established processes, privacy processes, and visual/brand standards
Participate in project scoping and preplanning sessions, proactively providing partners with advice and expertise on recommended tactics and solutions
Provide ongoing communication to ensure appropriate stakeholders are notified of progress or changes in content, budget, direction, timeline or status and escalate as appropriate
May create/manage the implementation of digital and social content strategy across multiple channels for internal/external stakeholders
Proactively acknowledge errors; notify management promptly where appropriate, and work with team to resolve
Develop proactive public relations campaigns that drive share of voice and enhance the brand
Provide strategic media counsel support and act as a bank spokesperson when appropriate
Exercise judgment in dealing with sensitive reputational issues and provide counsel to executives
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Drive leading-edge use of visual media: video, photography, interactive digital features and infographics, to tell TD's stories in compelling, engaging and immediate ways
Establish and adhere to communications governance, standards and approval processes
Manage project budgets within forecasted spend
Arrange for timely billings, maintain progress billing standard and promptly communicate variances
Confirm quarterly forecast amounts (invoices and estimates) for quarterly budget lockdown
Identify ways to increase production efficiencies in order to maximize Communications dollars spent on all Communications programs
Prioritize and manage own workload to meet service level requirements for service and productivity
Adhere to enterprise frameworks or methodologies that relate to activities for respective business area(s)
Identify and manage communications and reputational risks, escalating with mitigation recommendations
Ensure respective programs/policies/practices are well managed, meets business needs, complies with internal and external requirements, and aligns with business priorities
Consistently exercise discretion in managing
Important Details
Hours: 37.5
Line of Business: Communications
About the Company
TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role.
The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Group (TD).