About This Role
This copywriting role focuses on developing educational content for an EdTech company. The successful candidate will transform complex information into clear, accurate, engaging, and learner-friendly material, including educational scripts, social media content, and promotional copy. The role is within the content and marketing team and requires prior experience in educational content development.
Responsibilities
- Develop scripts for educational videos, Reels, YouTube Shorts, and long-form explainers
- Write clear and engaging content on academic subjects and general knowledge topics
- Simplify complex concepts into easy-to-understand explanations without compromising accuracy
- Develop topic-based educational series, storytelling scripts, and concept explanation content
- Research and verify facts using reliable sources before publishing
- Adapt content to suit different learner levels, formats, and learning objectives
- Write compelling captions, hooks, headlines, and descriptions for educational content
- Develop scripts and copy for Instagram, YouTube, Facebook, LinkedIn, and other relevant platforms
- Create content for educational campaigns, student engagement initiatives, and awareness programmes
- Develop engaging opening lines and calls to action that encourage meaningful audience interaction
- Adapt messaging to suit platform-specific formats and audience preferences
- Write persuasive copy for course launches, admission campaigns, webinars, and promotional activities
- Develop landing-page content, course descriptions, brochures, advertisements, and email or WhatsApp campaigns
- Create student-focused messaging that communicates course benefits, features, and learning outcomes clearly
- Collaborate with the sales and marketing teams to develop content that supports lead generation and student enrolments
- Maintain consistency in brand voice, messaging, and communication standards
- Conduct research using credible sources, official documents, and reliable reference materials
- Verify facts, statistics, dates, names, and subject-specific terminology
- Work with faculty members and academic teams to ensure the correctness of educational content
- Update content when required and maintain organised records of research materials and scripts
- Ensure originality, readability, grammatical accuracy, and appropriate use of sources
- Coordinate with video editors, graphic designers, academic mentors, faculty members, and digital marketers
- Develop content calendars and contribute ideas for new educational series and campaigns
- Write scripts according to production requirements, target audience, and publishing schedules