Copywriter

About This Role

This role involves creating compelling content for various channels, ensuring brand consistency, and collaborating with design and CRM teams to deliver effective marketing initiatives. It suits a copywriter with strong editorial skills and an understanding of global brand needs.

Responsibilities

• Edit and proofread content to ensure it matches brand tonality and accurately represents the brand's online presence
• Partner with designers to convert written content into engaging visual elements, providing suggestions for fonts, colors, infographics, and other design components
• Plan, strategize, and execute content marketing initiatives in collaboration with the CRM team, ensuring timely and efficient campaign delivery
• Drive brand consistency across all platforms by maintaining high editorial standards and proofreading content for errors and inconsistencies
• Stay up-to-date with industry trends and emerging technologies, including AI, to ensure content strategies are innovative and effective

Requirements

• Minimum of 5 years in copywriting for Omni-channel campaigns and brand collateral, including NPI, whitepapers, newsletters, etc.
• Bachelor's degree in marketing, communications, journalism, English, or a related field
• Strong editorial, proofreading, and writing skills
• Familiarity with keyword research and SEO copywriting best practices
• Proficient in social media and content marketing, capable of crafting compelling narratives that captivate audiences, generate conversions, and add value to the business
• Demonstrated experience working with global brands, understanding their unique content needs and adapting strategies to fit diverse, international audiences
• Excellent interpersonal, verbal, and written communication skills
• Ability to manage multiple projects and meet deadlines under pressure