About This Role
This Copywriter role at Alta focuses on making alternative investments accessible to everyday investors. It involves translating complex financial terms into clear, compelling language, educating investors on valuable opportunities, and crafting campaigns that drive action. Your writing will be key to increasing transparency, accessibility, and liquidity in private markets.
Responsibilities
- Campaign Research, Strategy, and Sequencing
- Prepare the right building blocks before writing any copy
- Break down complex financial concepts (tokenization, private credit, RWAs, fee structures) into clear explanations
- Collaborate on mapping out customer journeys to shape their experience
- Collaborate on planning the exact content pieces for the customer journey
- Collaborate on crafting content pieces (ads, landers, email sequences, decks, product pages, and more)
- Tasteful Cross-Channel Copy that both Nurtures and Converts
- Craft ad headlines, body copy, and video scripts across platforms like Meta, LinkedIn, Google/YouTube, and TikTok
- Craft social posts for platforms like LinkedIn and Instagram
- Write articles, advertorials, campaign, and product pages
- Write launch campaign sequences for the latest offerings and events
- Write nurture and re-engagement sequences to introduce newcomers to Alta and educate them about the company and products
- Craft newsletters that keep investors informed and integrate with offerings
- Create educational documents that deep dive into investment product details
- Develop decks for webinars or in-person sharing sessions
- Messaging development and testing workflows
- Develop campaign direction, framing, and messaging without requiring AI
- Use AI workflows as a force-multiplier for taste and direction to amplify hand-crafted words
- Review and edit copywriting from both humans and AI
- Learn and implement unique testing approaches for continually tuning brand voice and messaging for resonance and conversions
- Maintain consistency across campaigns and channels based on learnings
Requirements
- Minimum of 2 years of experience copywriting in performance/growth marketing, with experience in paid acquisition (ads and offers), funnel optimization (CRO), and email campaigns
- Experience in writing (not copywriting, and not for conversions) for personal expression or education (e.g., personal blog, Substack)
- Ability to produce tasteful copy that converts, with insights and perspectives that genuinely re-frame problems and re-shape beliefs
- Ability to write in different styles and formats: long-form, short-form, storytelling, social, professional, educational (willingness to learn finance is key)
- AI fluency, familiar with (but not dependent on) using AI tools daily to write faster and test more, without common AI "slop"
- Strong collaboration and communication skills
- Willingness to learn and experiment
- Ability to digest complex topics (private capital markets, investment products) and make them clear
- Excitement to grow as a copywriter and willingness to try new approaches
About the Company
Alta is Asia's leading securities brokerage, regulated exchange, and fund management platform for alternative investments. Established in 2016 and headquartered in Singapore, the company operates offices globally and is building critical capital market infrastructure to enable entrepreneurship, job creation, financial inclusion, and economic resilience. Through its Digital Exchange, Alta enables the tokenization and digital custody of alternative assets, simplifying and expediting the trading of smaller asset blocks to facilitate access and liquidity in private markets. Its innovative financial ecosystem includes securities trading and distribution of comprehensive products, including equities, private credit, funds, and asset-backed securities, as well as fund management and digital custody services.
