Copywriter

About This Role

Creating texts for external communication and branding for a variety of clients is the core of this copywriting role, working under the guidance of the creative direction in a young and dynamic environment. The role suits a copywriter with experience in brand identity, tone of voice, and corporate storytelling.

Responsibilities

• Create texts for external communication and branding for many clients, including editorial and web content (newsletters, banners, brochures, websites, social media, ads, apps, film scripts), creative concepts, and ADV campaigns
• Develop texts for different media, both physical and digital, adapting them to the client's tone of voice
• Create voiceovers for videos and commercials (radio and video) and speeches for event speakers
• Collaborate with a large and articulated team
• Liaise with clients, collecting briefs and developing conceptual proposals using a creative pair-work approach

Requirements

• At least 5 years of experience as a copywriter in brand identity, tone of voice, and corporate storytelling
• Ability to conduct research for concept creation and stay updated on current trends
• Autonomy and project management skills
• Knowledge of various communication channels: print, social media, web, etc.
• Proficiency with Microsoft Office suite (Word, Excel, and PowerPoint)
• Excellent command of written and spoken English
• Willingness to travel

Benefits

• Trust and collaboration, entrepreneurship and courage, meritocracy and development guide the growth of employees
• Opportunity to challenge yourself in diverse project contexts in terms of scope, nature of activities, and stakeholders involved
• Initiative, passion, autonomy, and ability to take responsibility will be valued
• Access to over 300 cutting-edge training courses to enhance skills in emerging technologies and business topics
• Policy that supports smart working up to 100% of the time and promotes work-life integration
• Commitment to diversity, equity, and inclusion, ensuring equal opportunities for all employees to contribute and express their full potential
• Promotion of the inclusion and integration of people belonging to protected categories, in accordance with Law 68/99
• Variable components, correlated to the achievement of specific individual and/or company objectives, welfare, and company benefits

About the Company

BIP Red is the Creative Technology Studio of BIP, a management and strategic consulting firm present in over 20 countries. For over 20 years, the BIP Red team, composed of more than 400 professionals, has integrated creativity, design, technology, and change management to translate complex ambitions into measurable growth. The company accompanies organizations in sustainable evolution paths, combining technological innovation and people transformation. They interpret markets and behaviors to guide change processes, design brands, experiences, and organizational models, develop leadership and skills, and create people-centered products and platforms.