About This Role
This role involves transforming AI-generated script drafts into polished, high-converting ad creatives for telehealth brands, aiming to acquire customers at scale. The Copywriter will apply strategic thinking to shape creative concepts, refine messaging, and ensure scripts are compelling, compliant, and performance-driven, while also improving creative output and AI-powered workflows.
Responsibilities
- Take AI-drafted scripts from the Claude-based system and rewrite/polish them into final, sellable ad scripts
- Apply direct-to-consumer copywriting principles to sharpen hooks, angles, and calls to action
- Own the ongoing loop of refining and upgrading the Claude skill setup (prompts, skills, workflows) based on performance
- Identify gaps in the AI-assisted process and propose or build improvements
- Run research on the companies and products, plus competitor research, to inform angle and script decisions
- Stay current on trends within telehealth verticals (GLP-1, TRT, ED, hair loss, HRT/menopause, mental health)
- Function as a creative strategist: help make the final call on ideas, angles, and scripts, not just execute drafts
- Partner with the editing team to make sure scripts translate into strong finished ads
Requirements
- Extensive direct-to-consumer (DTC) copywriting background
- Experience writing scripts for short-form video or paid social ads
- Strong research skills, comfortable digging into a company, product, and competitive landscape to inform creative direction
- Comfortable working with AI tools (e.g., Claude) as part of a creative workflow
- A strong point of view on what makes an ad angle work and the confidence to push back on weak scripts
- A systems mindset: you want to make the AI-assisted process better every week, not just use it as-is
- Comfort operating in compliance-conscious categories, balancing performance with what's actually allowed to be said
Nice to have:
- Meta ad copywriting and scripting experience
- Telehealth or medical D2C copywriting experience
- Experience building or refining AI prompt systems/skills for creative work
Important Details
- Schedule: 9 AM - 6 PM Pacific Time
About the Company
Telehealth Media builds performance creative and paid social ad campaigns for telehealth brands across various specializations including GLP-1, TRT, ED, hair loss, HRT/menopause, and mental health.