Copywriter

About This Role

This role is for a copywriter who is passionate about understanding people and market research, not just writing beautiful text. The successful candidate will develop marketing ideas that drive sales by delving into customer psychology and market trends, focusing on impactful communication strategies.

Responsibilities

• Research target groups, their habits, desires, and pain points
• Analyze competitors, advertisements, and sales approaches in the market
• Seek new communication angles for ads and campaigns
• Prepare ideas, concepts, and sales messages for creatives
• Write sales texts for advertisements, landing pages, and emails
• Collaborate with the marketing and creative team in campaign development
• Research trends, products, and customer behavior
• Test new approaches and improve existing creatives

Requirements

• Experience in writing sales texts
• Good understanding of customer psychology and sales
• Ability to research and independently find information
• Interest in marketing, creatives, and consumer behavior
• Ability to connect research with ideas for advertisements
• A sense for communication that attracts attention and sells
• Independence, inventiveness, and a desire to learn
• Good knowledge of English due to researching foreign markets and advertisements

About the Company

Tasty Dose is one of the fastest-growing e-commerce stories in the region, developing tasty functional beverages that improve well-being and performance. Developed in Slovenia and used daily across Europe, the company is best known for Coffee 2.0, which has been served in over 10,000,000 cups. Tasty Dose is present in 8 EU countries and is also available on the shelves of DM Slovenia and Tuš drugstores.