About This Role
This freelance role involves creating and optimizing e-commerce copy for a children's and adult toy brand, with a focus on online marketplaces like Amazon. It suits a copywriter with strong experience in product copy and an understanding of SEO integration.
Responsibilities
- Create, optimize, and manage product titles, bullet points, and descriptions across product listings
- Adapt brand messaging and product USPs into keyword-optimized, shopper-relevant content that drives performance
- Maintain brand content quality, consistency, and compliance with client and platform-specific guidelines
Requirements
- Ability to write using US English
- Minimum 5 years of copywriting experience in retail/online marketplace e-commerce
- Demonstrable experience with Amazon (or similar marketplace e.g., Walmart or Tesco etc.) content optimization, ideally in consumer products or toys
- Robust knowledge of SEO, keyword/shopper intent, and e-commerce search behavior
- Ability to spot and correct inconsistencies, improve e-commerce copy readability, adapt messaging to specific product categories, and follow brand tone
- Comfortable working with structured content templates and authoring tools
- Detail-oriented with a strong sense of how small changes can impact performance
- Proven ability to collaborate with project managers to ensure timely and accurate content delivery
Nice to have:
- Experience working with global brands or managing content across international marketplaces
- Background in retail/Amazon marketplaces, digital marketing, SEO optimization, content creation, copywriting, digital communications
- Strong experience of creating product copy for the toy industry
- Strong experience of integrating SEO keyword research in product copy
- Experience of hands-on SEO research (e.g., use of tools like Semrush and Helium)
- Prior experience in working with IP (Intellectual Property) partner guidelines as part of the copy creation
Important Details
- Work format: remote, Eastern timezone US only
Application Process
- Answer the required questions
- Provide an overview of how your experience matches the requirements
- Attach your resume
