About This Role
This role is for a creative copywriter who can transform business problems or product ideas into compelling stories that resonate with people. The ideal candidate will understand the brand's core values and translate them into sharp, engaging content across various formats.
Responsibilities
- Find the human truth within a product, ingredient, or business problem and turn it into a relatable story
- Have a distinct point of view on culture
- Think visually before writing captions, considering casting, framing, sequence, typography, motion, and sound
- Hand designers and video teams scripts, hooks, and concepts that are visually oriented
- Choose words carefully to earn attention
- Work across various formats, including ad scripts, social-first content, product pages, and campaign lines
- Make people feel part of something
Requirements
- 1 to 3 years of experience writing for brands, an agency, a content team, or for writing's sake
- A genuine feel for brand philosophy, able to articulate what a brand stands for and why it matters
- Range with a clear voice, adaptable to sharp, warm, or clinical-cool tones while maintaining brand consistency
- Visual thinking, writing for the page, the eye, and the ear
- The ability to make science feel human, presenting mechanism and proof in a way that people care about without oversimplification or embellishment
- Independence, knowing what "good" looks like without constant guidance
Nice to have:
- Experience in D2C, wellness, or health/nutrition brands
- Scriptwriting for short-form video or stop-motion-style stories
- Comfort collaborating with designers, video editors, and a creative director
- An understanding of performance and Meta ad copy
Important Details
Application Process
- Email 3 to 5 writing samples to hiring@adpl.co, prioritizing range (e.g., a script, a campaign line, a longer piece) over a list of past employers
About the Company
KLR.FIT creates science-backed sports nutrition and wellness supplements for discerning customers who seek proof and a clear point of view.