Copywriter

About This Role

This Copywriter role is for a language enthusiast who also appreciates data, focusing on creating product pages that sell, blogs that rank, and memorable headlines. The position involves turning words into tangible results by crafting content that resonates with audiences and performs well in search engines, integrating content strategy, search intent, customer journey, data, and brand tone of voice.

Responsibilities

• Create content that resonates and performs, considering content strategy, search intent, customer journey, data, and tone of voice
• Write audience-first content, prioritizing the reader and then search engines
• Integrate AI into daily work, using smart prompts for faster research, structuring content, and testing variations
• Determine when to write content manually versus using AI tools
• Be an early adopter of new tools and demonstrate their value to the team
• Collaborate closely with SEO specialists, utilizing data-rich briefs
• Work with clients who value high-quality writing
• Contribute to a team culture of learning, inspiration, innovation, and shared success

Requirements

• Bachelor's or master's degree (HBO/WO)
• 1+ years of experience as a content marketing copywriter
• Preferably experience at a digital marketing or SEO agency
• Understanding of SEO copywriting and digital content best practices
• Ability to switch between professional and playful tones instantly
• Native-level Dutch
• Professional English
• Analytical, proactive, and flexible mindset
• Ability to work independently while knowing when to collaborate
• Language perfectionist who spots every grammatical mistake

Benefits

• Friday afternoon drinks included

Important Details

• Locations: Netherlands or New York

About the Company

LASEO is an SEO agency from Amsterdam specializing in organic growth through technical SEO, content, link building, and AI search. They work with brands such as Philips, Bugaboo, Bang & Olufsen, and Toyota.