Copywriter

About This Role

Creating witty and engaging copy for various platforms is the core of this copywriting role, which also involves developing campaign concepts and maintaining a distinctive brand voice. The position suits a creative individual with an instinct for sharp, memorable copy, preferably with experience in FMCG, food, lifestyle, or consumer brands.

Responsibilities

• Create witty, engaging copy for Instagram, YouTube, LinkedIn, and other platforms
• Develop campaign concepts, taglines, headlines, scripts, and brand stories
• Write copy for product launches, packaging, OOH, digital campaigns, and influencer collaborations
• Spot relevant cultural trends across Gen Z, food, lifestyle, pop culture, and the internet
• Build and maintain a distinctive, quirky, and unmistakable brand voice
• Collaborate with design, marketing, social media, and video teams to bring creative ideas to life

Requirements

• 3–5 years of experience in copywriting, preferably with FMCG, food, lifestyle, or consumer brands
• Strong creative thinking, storytelling, and conceptualization skills
• Excellent command of language and an instinct for sharp, memorable copy
• Understanding of consumer behavior, social media, and internet culture
• A portfolio showcasing campaigns, social content, scripts, taglines, and brand communication

About the Company

UNISON INTERNATIONAL CONSULTING is a recruitment company.