About This Role
This role is for a copywriter who will take full ownership of all client-facing written content, from video scripts and ad copy to landing pages and email sequences. The ideal candidate can adapt their writing style to suit 8 to 10 different brands across various industries daily and is adept at crafting scroll-stopping short-form video hooks as well as long-form sales copy.
Responsibilities
- Write short-form video scripts for reels, shorts, and vertical ads, including hooks, body, payoff, and calls to action
- Develop multiple hook variants per concept to facilitate media buyer testing
- Write scripts tailored for the visual format, ensuring they perform well on camera
- Adapt writing to the voice of the creator or client owner, rather than personal style
- Create ad scripts, angles, and primary text for Meta and Google ads
- Develop multiple angles per offer, designed for testing rather than subjective selection
- Rework fatiguing ad copy based on performance data
- Write end-to-end VSLs (Video Sales Letters), covering lead, problem agitation, mechanism, proof, offer, and close
- Address objections within the copy itself
- Adapt core arguments to different lengths and audience awareness levels
- Write landing page and funnel copy that aligns with the referring ad
- Craft headlines, subheads, body, proof sections, form, and button copy
- Provide clear guidance to designers on hierarchy and section purpose
- Develop promotional campaigns, launch and event sequences, nurture, reactivation, and win-back emails and SMS
- Write effective SMS messages that drive action within character limits
- Design sequence logic, defining when messages fire and their purpose
- Proofread own work for offer details, dates, prices, and disclaimers
- Check copy against the brief and brand voice file before finalization
- Maintain a swipe and template library for reuse of effective content
Requirements
- Short-form video scripts are a hard requirement; must have written scripts that were produced and ran, and a portfolio showcasing them
- 2+ years writing direct response copy, ideally agency-side across several clients simultaneously
- VSL experience, having written at least one long-form video sales letter from start to finish and able to explain its construction
- Experience shipping ads, landing pages, email, and SMS, with an understanding of their interconnectedness
- Ability to switch voices for diverse clients (e.g., med spa, boutique hotel, roofing company) within the same week
- Writes to a number (conversion rate, cost per lead, click-through, booked appointments), with experience in testing copy, being wrong, and fixing it
