About This Role
This role is for a dynamic writer who can develop knowledgeable text on a variety of subjects for clients across different industries. The Copywriter will create engaging content that meets client expectations and is full of interesting details. The ideal candidate has a portfolio of published copy and professional writing experience.
Responsibilities
- Interpret creative briefs to develop and produce creative concepts through execution on assigned brands
- Research and understand client needs and target audiences through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings
- Explore writing topics and source images for accurate and interesting details
- Write clear, compelling copy for various mediums
- Edit and proofread copy within deadlines
- Use SEO principles to maximize the reach of copy generated
- Collaborate with designers and other professionals on large- and small-scale marketing projects
- Present copy concepts and final deliverables to the internal team and to client representatives, as needed, and participate in client pitches on occasion
- Revise copy based on internal and client feedback/direction
- Comprehend communication strategies through creative briefings, and innovative ideas with art directors and other creatives
Requirements
- Bachelor's degree in Marketing, Language, Journalism, Communications or a related field
- Five (5) years of professional writing and editing experience in a similar role or equivalent in education
- Ad agency or in-house project copywriting experience preferably including print, direct marketing and advertising campaigns, digital campaigns, promotions, video and internal corporate communications
- Strong working knowledge of online content strategy and creation
- Exceptional writing, proofreading, and editing skills
- Experience with SEO
- Knowledgeable with social media platforms
- Proven ability to communicate clearly and present key information objectively and collaborate effectively with teams and leadership
- Excellent written and verbal communication skills in Spanish and English
- Solid organizational skills, including attention to detail and multitasking skills
- Experience working with content management systems, WordPress, etc.
- Strong working knowledge of Microsoft Office (Word, Power Point, etc.)
- All certifications
About the Company
RosadoToledo& is a full-service ideation and advertising agency that aims to break offline and online tradition to become a local and regional phenomenon.