Copywriter

About This Role

This role involves crafting creative and engaging content for various marketing channels, including social media, advertisements, and websites. The Copywriter will develop compelling copy that aligns with the company's brand voice and marketing objectives, collaborating with cross-functional teams to deliver high-quality content.

Responsibilities

• Write creative and engaging content for social media posts, advertisements, websites, blogs, and marketing campaigns
• Develop catchy headlines, captions, taglines, and promotional content
• Create content that aligns with the company's brand voice and marketing objectives
• Research industry trends, target audiences, and competitors to develop relevant content
• Collaborate with the marketing, design, and social media teams
• Proofread and edit content to ensure accuracy, clarity, grammar, and consistency
• Develop creative ideas for campaigns, promotions, and brand awareness activities
• Ensure all content is delivered within deadlines
• Revise content based on feedback from the team and management

Requirements

• Minimum 1 year of professional experience in copywriting, content writing, or a related field
• Excellent written communication and creative writing skills
• Strong command of English; knowledge of Malayalam is an added advantage
• Familiarity with social media platforms, digital marketing, and content trends
• Ability to write engaging, audience-focused, and conversion-oriented copy
• Strong research, editing, proofreading, and time-management skills

Nice to have:

• Basic knowledge of SEO and digital content strategy
• Experience using AI writing tools to support content creation, with the ability to refine and deliver original, high-quality copy