About This Role
Writing for a diverse portfolio of approximately 10 brands simultaneously is the core of this role within a full-service creative and digital marketing agency. The Copywriter will be responsible for accurately and quickly producing content that adheres to each brand's unique and established voice.
Responsibilities
- Write Meta ad copy according to funnel structure, audience personas, and brief angles
- Write multiple ads per ad set without repetition
- Write Google Search and Performance Max copy within character limits
- Write instant form questions for the given lead-capture flow
- Follow service-keyword rules for correct platform algorithm classification of each ad
- Write on-creative copy for static posts, including headlines, subheads, and supporting lines on the design itself
- Write carousel copy, slide by slide, with an opening hook and a line to carry the reader to the next slide
- Write reel hooks, scripts, voiceovers, and on-screen text
- Write captions and story text for every social media format
- Write all social media content in the brand's established voice for the specific audience
- Write website copy, including landing pages, service pages, about pages, and forms, to an approved page structure and messaging outline
- Incorporate feedback quickly and rewrite without ego
- Proofread own work before it reaches anyone else
- Adhere to briefs, formats, and character counts without reminders
- Meet daily and weekly output volumes across approximately 10 brands simultaneously
Requirements
- 2 to 3 years writing copy for brands, ideally in an agency
- A portfolio with real published work, such as ads that ran, captions that went live, and pages that shipped
- Comfort writing in Indian English that sounds native, not translated or borrowed from American templates
- Ability to write simply with short sentences, plain words, and feeling without decoration
- Range to write in different tones for various brands on the same day
- A feel for on-creative copy, understanding word limits for statics, where carousels lose people, and what a hook needs to achieve in the first two seconds
- The habit of writing to a specific person, not a demographic
- Discipline with a brief, writing what was asked for, in the specified voice, and at the set length
- Speed with accuracy, recognizing that agency timelines are real and deadlines do not move
- Working knowledge of how Meta and Google ads are structured and why copy behaves differently in each
